世論 What Japan Thinks

It’s been a while since I’ve done a FAIL survey, so I’m sure you’ve all missed them. This time it was goo Ranking looking at internet shopping site FAILs.

Demographics

Between the 23rd and 25th of March 2010 1,128 members of the goo Research monitor group completed a private internet-based questionnaire. 50.5% of the sample were female, 15.1% in their teens, 16.9% in their twenties, 28.8% in their thirties, 21.1% in their forties, 9.4% in their fifties, and 8.7% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

I don’t think I’ve had a failure shopping for a while, as it’s almost exclusively services or downloadable software I purchase. I did have a failure when I switched my domains to GoDaddy, then after a year they billed me for some useless directory service – I’ve since changed everything over to Namecheap.com who are, as the name suggests, cheap and, more importantly, do not try to upsell you at every opportunity. They also do domain anonymising at a very reasonable rate.

The wife buys some waffle cakes online occasionally, but I can’t help thinking that since a branch of the waffle shop is located at the next station down the line, we’d be cheaper buying from there.

Ranking result

Q: What blunders have you made when net shopping? (Sample size=1,128, male)

Rank		Score
1	The goods were cheap, but the delivery cost was high	100
2	Found a cheaper site after placing the order	79.8
3	When I tried it on it didn’t fit	73.4
4	I went and spent too much	64.0
5	The actual goods differed from the picture	63.5
6	It was cheaper in a bricks and mortar store	60.5
7	The colour differed from the picture	55.0
8	The size differed from the picture	52.6
9	When I wore it my silhouette differed from the picture	38.3
10	The food tasted pretty bad	35.7