Over one in four mobile Flashers pay for it
Advertisement
Although the survey is biased towards heavy users of mobiles, this recent survey from Point On Research into mobile wallpaper found a quite high percentage of people willing to pay for dynamic wallpaper.
Demographics
On the 23rd of April 2010 800 heavy users of mobile phones complted a private mobile phone-based survey. The sample was 50:50 male and female, 25.0% in their teens, 25.0% in their twenties, 25.0% in their thirties, and 25.0% in their forties. The exact definition of “heavy user” is not given, but I would imagine as a start it is people who max out their all-you-can-use data plans.
Note that Q1 indicates a bias away from SoftBank and toward au mostly – the usual split is around 45:30:20:5.
Funnily enough, today I saw an ad on my mobile phone and wanted to download a free Sento-kun 3D animated wallpaper, but my ancient phone cannot support it!
Note that wallpaper can function as both a backdrop and an animated screensaver, which explains to some extent the significant amount of Flash.
Research results
Q1: Who is your current mobile phone provider? (Sample size=800)
NTT docomo 50.6% au by KDDI 41.5% SoftBank 7.6% Other 0.3% Q2: What is your wallpaper currently set to? (Sample size=800)
Static wallpaper 61.6% Flash wallpaper (to SQs) 27.6% Widget, gadget based 1.1% Other 9.6% Q2SQ1: What kind of Flash wallpaper do you have? (Sample size=221)
Characters 37.1% Clock, calendar, etc 27.1% Art 9.0% Famous person 6.3% Scenery 4.5% Animals 3.6% Game 1.8% Vehicles 0.5% Family, friends, etc 0.5% Sports 0.0% Other 9.0% Q2SQ2: Is your current Flash wallpaper free or paid for? (Sample size=221)
Free 57.0% Paid for 29.4% Free, pre-installed with phone 13.6% Combining Q2 with Q2SQ2, we get the following:
Q2+SQ2: What is your wallpaper currently set to? (Sample size=800)
Static wallpaper 61.6% Free Flash wallpaper 15.8% Paid for Flash wallpaper 8.1% Pre-packaged Flash wallpaper 3.8% Widget, gadget based 1.1% Other 9.6%
Subscribe to feed