世論 What Japan Thinks

Not discounts for mobile phones, but discount coupons accessed through mobile phones was the topic of this recent survey from Point On Research and reported on by japan.internet.com.

Demographics

On the 13th of April 2010 800 heavy users of mobile phones completed a mobile phone-based questionnaire. The sample was 50:50 male and female, 25.0% in their teens, 25.0% in their twenties, 25.0% in their thirties, and 25.0% in their forties.

I’m not a heavy user of my mobile phone, so my excuse for not using them, that the packet charges are more than the savings, does not apply to the heavy users who are probably all on unlimited use. Most of my coupons come from the computer-based internet or free papers.

Research results

From the sample, 585 people, or 73.1% had used mobile phone coupons. They were asked the following.

Q1: How do you come to find out about mobile phone coupons? (Sample size=585, multiple answer)

	Votes	Percentage
Email newsletters	352	60.2%
Shop web sites	351	60.0%
Shop posters, leaflets	203	34.7%
Coupon information sites	192	32.8%
Free newspapers	157	26.8%
Other	26	4.4%

Note that getting mobile coupons from printed resources like posters and free newspapers will usually involve QR Codes.

Q2: When do you most often get mobile phone coupon information? (Sample size=585)

Get them from the shop web site when needed	46.2%
Get them from a coupon web site when needed	13.3%
Get them through email when new information appears	17.4%
Regularly look up new coupon information	3.9%
No particular way	18.8%
Other	0.3%

The final question was for the 215 people, or 16.9% who didn’t use mobile phone coupons.

Q3: What is the main reason why you don’t use mobile phone coupons? (Sample size=215)

Don’t feel they are worthwhile	7.9%
Bothersome to access the site	32.6%
Not in the habit of using the internet from my mobile phone	4.2%
No particular reason	41.9%
Other	13.5%