世論 What Japan Thinks

iBridge Research Plus recently conducted a survey, reported on by japan.internet.com, into the matter of free papers.

Demographics

On the 8th of March 300 members of the iBridge monitor group completed a private internet-based questionnaire. 57.0% of the sample were male, 9.0% in their twenties, 31.0% in their thirties, 32.7% in their forties, 23.0% in their fifties, and 4.3% in their sixties.

I get about two or three free papers every fortnight through my door, usually filled with just classified advertisements and restaurant and beauty information with coupons, which I always check as my favourite local restaurant usually has a 10% off offer on the go.

Just one person reads foreigner-oriented free sheets – all I can say is that I’m glad my wife did too…
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< ?PHP
include "/home/whatjapa/public_html/libchart/libchart.php";

$chart = new PieChart(400, 200);

$chart->setTitle(“How often do you use your car navigation system?”);
$chart->addPoint(new Point(“Always use”, 8.3));
$chart->addPoint(new Point(“Often use”, 18.7));
$chart->addPoint(new Point(“Sometimes use”, 26.7));
$chart->addPoint(new Point(“Just used it once or twice”, 3.7));
$chart->addPoint(new Point(“Never used”, 0.7));
$chart->addPoint(new Point(“Don’t have one”, 42));

$chart->render(“/home/whatjapa/public_html/image10/often-use-car-navi.png”);
?>
Recently japan.internet.com reported on a survey conducted by Marsh Inc into car (satellite) navigation systems.

Demographics

Between the 11th and 14th of March 2010 300 driving license-holding car owners completed a private internet-baed questionnaire. 50.0% of the sample were female, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.

In the west I have been getting the impression recently that dedicated car navigation devices are being pushed out by smartphones with often free navigation software. However, in Japan the market is quite well-established with large-screen feature-filled system the norm, so perhaps smartphones will have less of an impact here. That would be an interesting aspect to perform a survey on.

The report does note that compared to just seven months ago (September 2009), the share of owners has gone up by five percentage points.
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This interesting survey from iShare took a look at outcome of arguments, which revealed the rather unbelievable statistic of more women than men apologising…

Demographics

Between the 5th and 10th of March 2010 509 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 55.0% of the sample were male, 31.8% in their twenties, 32.6% in their thirties, and 35.6% in their forties.

Although Q1 and Q2 don’t directly specify who people are arguing with in private, one can assume that one’s partner is often the other combatant, although as mentioned above, the number of women self-reporting that they apologise seems rather high. However, Q2SQ balances it out with nearly twice as many men indicating that apologies don’t always calm the other side down.
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Despite all of the mobile carriers offering free calls to family, this recent survey conducted by Point On Research and reported on by japan.internet.com into mobile phone voice calls found that despite family being the favourite destination for calls, the frequency of calling was quite low.

Demographics

On the 16th of March 2010 800 heavy users of mobile phones completed a private mobile internet-based questionnaire. The sample was exactly 50:50 male and female, 25.0% in their teens, 25.0% in their twenties, 25.0% in their thirties, and 25.0% in their forties.

I’m one of the ones with the free family calls who only makes a voice call about once a month or so, instead we use about three to six emails a day to communicate – email is also free, of course.

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