By Ken Y-N ( April 29, 2010 at 00:16)
· Filed under Hardware, Mobile, Polls
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With the launch of the Xperia at the end of last month (March 2010) and heavy advertising on primetime television, it’s perhaps not a surprise that according to goo Research’s 51st mobile phone upgrade needs survey, as reported by japan.internet.com, that the Xperia is as popular as it is.
Demographics
Between the 9th and 14th of April 2010 1,000 mobile phone users from the goo Research monitor group completed a private internet-based questionnaire. 51.0% of the sample were male, 1.0% in their teens, 11.5% in their twenties, 3.2% in their thirties, 28.1% in their forties, and 24.2% aged fifty or older.
I’ve had a play with the Xperia at a special shop they’ve opened in Osaka, and it’s quite fun to use, and the display font is much better than I imagined it would be. I quite fancy it myself, but I cannot really justify the 5,400 yen per month unlimited data plan (plus another 1,500 yen in basic service fees), with of course 40,000 yen for the handset on top.
Research results
Q1: Which mobile carrier do you use? If more than one, choose the main one. (Sample size=1,000)
| NTT docomo |
47.7% |
| au by KDDI |
27.2% |
| SoftBank |
20.8% |
| Willcom |
3.6% |
| E-Mobile |
0.7% |
Q2: Which maker’s mobile phone do you currently use? If more than one, choose the main one. (Sample size=1,000)
| Sharp |
27.0% |
| Panasonic |
15.2% |
| NEC |
11.5% |
| Toshiba |
9.1% |
| Sony Ericsson |
8.7% |
| Fujitsu |
8.0% |
| Casio/Hitachi |
6.9% |
| Kyocera |
5.9% |
| Apple |
3.2% |
| Mitsubushi |
1.7% |
| LG |
0.9% |
| Samsung |
0.8% |
| HTC |
0.7% |
| Pantech |
0.3% |
| Japan Wireless |
0.2% |
| Motorola |
0.1% |
| Huawei |
0.1% |
| Nokia |
0.0% |
| Other |
0.7% |
| Don’t know |
2.7% |
Q3: Which maker’s mobile phones are you currently most interested in? (Sample size=1,000)
| Sharp |
13.7% |
| Panasonic |
9.8% |
| Apple |
9.8% |
| Sony Ericsson |
8.7% |
| NEC |
4.5% |
| Fujitsu |
3.6% |
| Toshiba |
2.2% |
| Casio/Hitachi |
1.8% |
| Kyocera |
1.4% |
| LG |
0.9% |
| HTC |
0.9% |
| Nokia |
0.6% |
| Samsung |
0.6% |
| Pantech |
0.1% |
| Mitsubushi |
0.0% |
| Motorola |
0.0% |
| Japan Wireless |
0.0% |
| Huawei |
0.0% |
| Other |
0.4% |
| Don’t know |
41.0% |
Q4: Do you want Sony-Ericsson’s new Android-based Xperia smartphone? (Sample size=1,000)
| Already ordered, bought |
0.5% |
| Want it |
18.1% |
| Don’t want it |
24.8% |
| Can’t say either way |
27.3% |
| Don’t know what Xperia is |
29.3% |
Read more on: goo research,
upgrade,
xperia
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I have one. It’s good. In fact, after a few weeks I have a hard time imagining life without one.