iPhone, Xperia interest both high in Japan

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Do you want Sony-Ericsson's new Android-based Xperia smartphone? graph of japanese statisticsWith the launch of the Xperia at the end of last month (March 2010) and heavy advertising on primetime television, it’s perhaps not a surprise that according to goo Research’s 51st mobile phone upgrade needs survey, as reported by japan.internet.com, that the Xperia is as popular as it is.

Demographics

Between the 9th and 14th of April 2010 1,000 mobile phone users from the goo Research monitor group completed a private internet-based questionnaire. 51.0% of the sample were male, 1.0% in their teens, 11.5% in their twenties, 3.2% in their thirties, 28.1% in their forties, and 24.2% aged fifty or older.

I’ve had a play with the Xperia at a special shop they’ve opened in Osaka, and it’s quite fun to use, and the display font is much better than I imagined it would be. I quite fancy it myself, but I cannot really justify the 5,400 yen per month unlimited data plan (plus another 1,500 yen in basic service fees), with of course 40,000 yen for the handset on top.

Research results

Q1: Which mobile carrier do you use? If more than one, choose the main one. (Sample size=1,000)

NTT docomo 47.7%
au by KDDI 27.2%
SoftBank 20.8%
Willcom 3.6%
E-Mobile 0.7%

Q2: Which maker’s mobile phone do you currently use? If more than one, choose the main one. (Sample size=1,000)

Sharp 27.0%
Panasonic 15.2%
NEC 11.5%
Toshiba 9.1%
Sony Ericsson 8.7%
Fujitsu 8.0%
Casio/Hitachi 6.9%
Kyocera 5.9%
Apple 3.2%
Mitsubushi 1.7%
LG 0.9%
Samsung 0.8%
HTC 0.7%
Pantech 0.3%
Japan Wireless 0.2%
Motorola 0.1%
Huawei 0.1%
Nokia 0.0%
Other 0.7%
Don’t know 2.7%

Q3: Which maker’s mobile phones are you currently most interested in? (Sample size=1,000)

Sharp 13.7%
Panasonic 9.8%
Apple 9.8%
Sony Ericsson 8.7%
NEC 4.5%
Fujitsu 3.6%
Toshiba 2.2%
Casio/Hitachi 1.8%
Kyocera 1.4%
LG 0.9%
HTC 0.9%
Nokia 0.6%
Samsung 0.6%
Pantech 0.1%
Mitsubushi 0.0%
Motorola 0.0%
Japan Wireless 0.0%
Huawei 0.0%
Other 0.4%
Don’t know 41.0%

Q4: Do you want Sony-Ericsson’s new Android-based Xperia smartphone? (Sample size=1,000)

Already ordered, bought 0.5%
Want it 18.1%
Don’t want it 24.8%
Can’t say either way 27.3%
Don’t know what Xperia is 29.3%
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1 Comment »

  1. Janne said,
    April 29, 2010 @ 09:36

    I have one. It’s good. In fact, after a few weeks I have a hard time imagining life without one.

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