世論 What Japan Thinks

goo Ranking took another look at a subject I also translated in 2009, what actions by your partner makes you happy, for both women making men happy and men making women happy.

Demographics

Over the 22nd and 23rd of February 2010 1,123 members of the goo Research monitor group completed a private internet-based questionnaire. 58.6% of the sample were female, 9.6% in their teens, 22.2% in their twenties, 32.1% in their thirties, 24.9% in their forties, 7.5% in their fifties, and 3.8% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

The guys in this survey must be lying as I would have expected number 14 for them to be way out in the lead!

I also wonder why linking arms is second-top for men, but 15th for women – why don’t they like linking arms?

Ranking result

Q: What actions on a date by women make you happy? (Sample size=465, male)

Rank		Score
1	She holds my hand	100
2	She takes my arm	84.4
3	She expresses thanks	68.8
4	She says “I like you”	60.7
5	She tells me if there’s somewhere she wants to go to	59.0
6	She hangs off every word I say	54.9
7	She actively tries to break any silence	53.8
8=	She expresses thanks at the end of the date	53.2
8=	She proposes the next date	53.2
10	She tells me if there’s something she want to eat	50.9
11=	She limits her mobile phone use	45.7
11=	She keeps the conversation flowing back and forth	45.7
13	She tells me if she’s feeling unwell, when she’s tired from walking	45.1
14	She wears something out of the ordinary	42.8
15	She says she wants to go somewhere where we can be alone	42.2
16	She compliments my clothes, hair	39.9
17	She tells me if she notices my fly is open, other appearance issues	35.8
18	She goes Dutch according to the appropriate TPO (Time, Place, Occassion)	34.7
19	She doesn’t talk about her ex	34.1
20	She puts her mobile phone into silent more	30.1

Q: What actions on a date by men make you happy? (Sample size=658, female)

Rank		Score
1	He holds my hand	100
2	He expresses thanks	78.9
3	He hangs off every word I say	76.6
4	He compliments my clothes, hair	68.2
5	He proposes the next date	61.7
6	He actively tries to break any silence	58.0
7	He says “I like you”	56.6
8	He pays	52.7
9	He expresses thanks at the end of the date	52.1
10	He limits his mobile phone use	51.0
11	He tells me if there’s somewhere he wants to go to	49.3
12	He keeps the conversation flowing back and forth	44.5
13	He tells me if there’s something he want to eat	42.5
14	He tells me if he’s feeling unwell, when he’s tired from walking	41.7
15	He takes my arm	38.9
16	He doesn’t talk about his ex	36.9
17	He goes Dutch according to the appropriate TPO (Time, Place, Occassion)	33.2
18	He puts his mobile phone in silent more	30.4
19	He says he wants to go somewhere where we can be alone	26.2
20	He supplies tea, water as required	24.2