Cash on delivery most reliable net shopping payment method
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A recent survey from iBridge Research Plus, reported on by japan.internet.com, looked at the online shopping habits of women.
Demographics
On the 5th of April 2010 300 female members of the iBridge monitor group completed a private internet-based questionnaire. 12.3% of the sample were in their twenties, 38.0% in their thirties, 19.7% in their forties, 23.0% in their fifties, and 7.0% in their sixties.
As usual, my favourite method, PayPal, doesn’t get a mention, although I suppose Yahoo! Wallet is the closest one gets.
Research results
Q1: Within the last year have you purchased anything online? (Sample size=300)
Yes (to SQ1) 90.0% No 10.0% Q1SQ1: How many ways did you pay for these items? (Sample size=270)
One way (to SQ2) 56.7% A number of ways (to SQ3) 43.3% Q1SQ2: How did you pay for these items? (Sample size=153)
Credit card 83.7% Cash on delivery 5.2% Convenience store 5.2% Bank, post office transfer 4.6% Direct from bank account 0.7% Online payment service (Yahoo! Wallet, etc) 0.7% Pre-paid card 0.0% Electronic cash 0.0% Other 0.0% Forgot 0.0% Q1SQ3: How did you pay for these items? (Sample size=117, multiple answer)
Votes Percentage Credit card 96 82.1% Convenience store 73 62.4% Cash on delivery 68 58.1% Bank, post office transfer 65 55.6% Direct from bank account 19 16.2% Electronic cash 11 9.4% Online payment service (Yahoo! Wallet, etc) 10 8.5% Pre-paid card 1 0.9% Other 2 1.7% This final question was for all 270 who have been online shopping this last year.
Q1SQ4: What do you think is the safest way to pay for online shopping? (Sample size=270)
Cash on delivery 33.7% Credit card 27.0% Bank, post office transfer 17.8% Convenience store 16.3% Electronic cash 1.5% Online payment service (Yahoo! Wallet, etc) 1.5% Direct from bank account 0.7% Pre-paid card 0.0% Other 1.5%
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[...] What Japan Thinks features a survey that shows that Japanese females surveyed still don’t trust their credit card information to the mysterious internet, with fully 68% preferring to pay cash (COD, Bank transfer, Convenience store payment) over just 27% who pay by credit card. [...]