世論 What Japan Thinks

A recent survey from iShare looked at the matter of the colour pink, in particular pink clothing.

Demographics

Between the 18th and 24th of March 2010 497 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 50.9% of the sample were male, 29.2% in their twenties, 34.4% in their thirties, and 36.4% in their forties.

I don’t have any pink items in my wardrobe, but pink on the right sort of men does look quite cool; pink for cuteness on women doesn’t work for me, although for elegance it does.

When the panel were asked which celebrities suited pink, top for women and second for men was the quite, quite horrendous fashion sense of Pei and Paako Hayashiya:

More suitable answers for men were Audrey’s Kasuga and the lounge lizard Junichi Ishida. For women, the choices were Seiko Matsuda, the irritatingly cutesy Yukorin and vapid Suzanne (she’s in the middle), then Nanako Matsushima and Ebi chan.

Research results

Q1: Do you have any pink clothes? (Sample size=497)

	All	Male N=253	Female N=244
Yes	46.7%	30.8%	63.1%
No	53.3%	69.2%	36.9%

Q2: Has anyone ever told you pink clothes do, would suit you? (Sample size=497)

	All	Male N=253	Female N=244
Yes	32.0%	20.9%	43.4%
No	68.0%	79.1%	56.6%

Q3: What do you think about whether men should wear pink clothes? (Sample size=497)

	All	Male N=253	Female N=244
Definitely should (to SQ)	31.6%	25.7%	37.7%
Perhaps should (to SQ)	47.7%	43.5%	52.0%
Shouldn’t	20.7%	30.8%	10.2%

Q3SQ: What impression does a man wearing pink clothes leave on you? (Sample size=394)

	All	Male N=175	Female N=219
Elegant	64.5%	66.3%	63.0%
Cute	13.2%	12.6%	13.7%
Cool	3.8%	3.4%	4.1%
Other	18.5%	17.7%	19.2%

Q4: What do you think about whether women should wear pink clothes? (Sample size=497)

	All	Male N=253	Female N=244
Definitely should (to SQ)	56.7%	54.2%	59.4%
Perhaps should (to SQ)	34.4%	34.4%	34.4%
Shouldn’t	8.9%	11.5%	6.1%

Q4SQ: What impression does a woman wearing pink clothes leave on you? (Sample size=394)

	All	Male N=224	Female N=229
Cute	77.9%	80.4%	75.5%
Elegant	9.7%	11.6%	7.9%
Cool	0.7%	0.9%	0.4%
Other	11.7%	7.1%	16.2%