世論 What Japan Thinks

Despite this survey from Point On Research into mobile phone email targeting heavy users of mobile phones, reported on by japan.internet.com, the figures for emailing are quite impressively large! You may also want to cross-reference the results with another survey last month also from Point On Research with a similar demographic that showed very little mobile voice usage.

Demographics

On the 30th of March 2010 800 heavy users of mobile phones completed a private mobile internet-based questionnaire. The sample was exactly 50:50 male and female, 25.0% in their teens, 25.0% in their twenties, 25.0% in their thirties, and 25.0% in their forties.

I send and receive probably around 10 emoji-ridden emails per day, three to five from me, about four to six incoming, I would estimate. I usually do reply as soon as I can, except on the train home as I’m too busy translating these surveys to distract myself with a reply! It would have been interesting to see a cross-reference between the number of emails and the pattern for replying to them.

Research results

Of the 800, there were 8 people, or 1%, who never used email. The remaining 792 were asked the following.

Q1: On average, about how many emails per day do you send and receive? (Sample size=792)

One to five	17.6%
Six to ten	17.7%
Eleven to twenty	19.4%
Twenty to thirty	13.3%
Thirty-one to fifty	10.0%
Fifty-one to one hundred	10.0%
More than one hundred	12.1%

Q2: Even when it is possible for you to reply immediately, how quickly do you reply to email? (Sample size=792)

Regardless of the contents, soon reply	24.2%
If it is urgent, reply soon	51.6%
Reply when I have time to spend on it	18.4%
When I wake up, leave work, etc do all the outstanding mail	1.4%
Don’t really reply	3.2%
Other	1.1%

Q3: Which do you use the most: emoji, kaomoji, or deco mail? (Sample size=792)

Emoji icons	62.9%
Kaomoji smilies	21.4%
Deco mail	5.4%
All about the same	4.9%
None of them in particular	5.3%