This recent survey from goo Ranking into the iPhone turned up not only an interesting figure on penetration of the device amongst SoftBank users, but also a pretty impressive high level of desire for Apple’s new iPad.
Between the 24th and 27th of March 2010 1,084 members of the goo Research monitor group completed a private internet-based questionnaire. 53.3% of the sample were male, 16.5% in their teens, 18.1% in their twenties, 21.4% in their thirties, 16.3% in their forties, 15.3% in their fifties, and 12.4% aged sixty or older.
I certainly don’t want an iPad, but I can see it doing quite well in Japan, although the size is just slightly too large for usage on a commuter train, especially with having to hold it up for a reasonable amount of time. Perhaps one of the most popular accessories we’ll see in Japan is a lap stand?
And don’t ask me why one person didn’t know whether or not they had an iPhone…
First off, 212 people, or 19.6% of the sample, were with SoftBank, the carrier for the iPhone in Japan. They were asked the following.
Q1: Do you have an iPhone? (Sample size=212)
Yes (to SQs) 21.2% No 78.3% Don’t know 0.5%
Q1SQ1: Do you use another mobile phone along with the iPhone? (Sample size=45)
Yes 55.6% No 44.4% Don’t know 0.0%
Q1SQ2: What model of iPhone do you have? (Sample size=45)
iPhone 3G 37.8% iPhone 3GS 57.8% Both 2.2% Don’t know 2.2%
Q2: Do you want an iPad? (Sample size=1,084)
Want one 18.8% Don’t want one 29.6% Can’t say either way 31.6% Don’t know what the iPad is 19.9%