Seven in ten Japanese have clicked search adverts
Advertisement
This latest survey into internet advertising, from goo Research and reported on by japan.internet.com, their 10th regular survey on the topic, didn’t ask (or didn’t report) the one question I want to hear the results to, whether or not people run ad blocking software.
Demographics
Over the 16th and 17th of March 2010 1,062 members of the goo monitor group completed a private internet-based questionnaire. 52.7% of the sample were male, 16.3% in their teens, 18.3% in their twenties, 21.8% in their thirties, 16.4% in their forties, and 27.2% aged fifty or older.
My wife runs the Rakuten toolbar, which gives you one Rakuten search point (I’m not sure exactly how they work) when you use the toolbar to search, but the result page that comes out has almost the whole first screen full of text adverts, often for sites that appear in the natural results the next screen down. It all seems a bit of con to me, and I should really tweak Ad Muncher so it hides them all!
Research results
Q1: Have you ever clicked an advertisement at the top, to the left, etc of search results? (Sample size=1,062)
Yes (to SQ) 71.0% No 18.3% Don’t know 7.4% Didn’t know there were adverts there 3.3% Q1SQ: Have you ever purchased goods, services after clicking an advertisement in search results? (Sample size=754)
Yes 16.7% No 76.5% Don’t know 6.8% Q2: Have you ever seen contextual advertisements within blogs, news sites, etc? (Sample size=1,062)
Yes 47.6% No 28.1% Don’t know 24.3%
Subscribe to feed