iBridge Research Plus recently conducted a survey, reported on by japan.internet.com, into the matter of free papers.
On the 8th of March 300 members of the iBridge monitor group completed a private internet-based questionnaire. 57.0% of the sample were male, 9.0% in their twenties, 31.0% in their thirties, 32.7% in their forties, 23.0% in their fifties, and 4.3% in their sixties.
I get about two or three free papers every fortnight through my door, usually filled with just classified advertisements and restaurant and beauty information with coupons, which I always check as my favourite local restaurant usually has a 10% off offer on the go.
Just one person reads foreigner-oriented free sheets – all I can say is that I’m glad my wife did too…
First of all, from the 300 people sampled 282 people, or 94.0%, knew roughly or in detail what a free paper was, although the exact split was not listed. These 282 were asked the following.
Q1: Have you ever read a free paper? (Sample size=282)
Yes (to SQs) 85.5% No 14.5%
Q1SQ1: What kinds of free paper have you read? (Sample size=241, multiple answer)
Votes Percentage Restaurants, pubs, other food and drink 197 81.7% Local what’s on information 180 74.7% Job-seeking 148 61.4% News, information 59 24.5% Homes 47 19.5% Music, cinema 41 17.0% Mail order 34 14.1% Beauty 27 11.2% Car, motocrycle 12 5.0% School 9 3.7% Sports 5 2.1% Foreigner-oriented 1 0.4% Other 5 2.1%
Q1SQ2: Have you made use of the information from a free paper? (Sample size=241)
Yes 69.5% No 30.5%