Car navigation systems owned by majority of Japanese drivers
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Recently japan.internet.com reported on a survey conducted by Marsh Inc into car (satellite) navigation systems.
Demographics
Between the 11th and 14th of March 2010 300 driving license-holding car owners completed a private internet-baed questionnaire. 50.0% of the sample were female, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.
In the west I have been getting the impression recently that dedicated car navigation devices are being pushed out by smartphones with often free navigation software. However, in Japan the market is quite well-established with large-screen feature-filled system the norm, so perhaps smartphones will have less of an impact here. That would be an interesting aspect to perform a survey on.
The report does note that compared to just seven months ago (September 2009), the share of owners has gone up by five percentage points.
Research results
Q1: Does the car you drive the most have a car navigation system? (Sample size=300)
Yes (to SQs) 58.0% No 42.0% Don’t drive 0.0% Q1SQ1: How often do you use the navigation system? (Sample size=174)
Always use 14.4% Often use 32.2% Sometimes use 46.0% Just used it once or twice 6.3% Never used 1.1% If we add in those without car navigation systems, we get the following:
Q1+Q1SQ1: How often do you use the navigation system? (Sample size=300)
Always use 8.3% Often use 18.7% Sometimes use 26.7% Just used it once or twice 3.7% Never used 0.7% Don’t have a car navigation system 42.0% Q1SQ2: Which of the following features does your navigation system have? (Sample size=174, multiple answer)
Votes Percentage VICS (traffic flow information system) 110 63.2% Analogue TV 104 59.8% CD, DVD playback 87 50.0% MP3 playback 39 22.4% One Seg (low resolution) digital TV 33 19.0% Memory card 32 18.4% Twelve Seg (full resolution) digital TV 24 13.8% Telemetrics (G-Book, Car Wings, Internavi) 23 13.2% Bluetooth 13 7.5% CS digitial satellite TV 2 1.1% BS digitial satellite TV 1 0.6% Other 5 2.9%
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