世論 What Japan Thinks

Despite all of the mobile carriers offering free calls to family, this recent survey conducted by Point On Research and reported on by japan.internet.com into mobile phone voice calls found that despite family being the favourite destination for calls, the frequency of calling was quite low.

Demographics

On the 16th of March 2010 800 heavy users of mobile phones completed a private mobile internet-based questionnaire. The sample was exactly 50:50 male and female, 25.0% in their teens, 25.0% in their twenties, 25.0% in their thirties, and 25.0% in their forties.

I’m one of the ones with the free family calls who only makes a voice call about once a month or so, instead we use about three to six emails a day to communicate – email is also free, of course.

Research results

Q1: How often do you talk on your mobile phone? (Sample size=800)

Five or more times a day	5.5%
One to four times a day	21.5%
Several times a week	28.5%
Once or twice a week	13.6%
Several times a month	20.5%
Several times a year	4.8%
Almost never	5.6%

Q2: Who do you most often talk with on your mobile phone? (Sample size=800)

Family	47.3%
Friends	22.3%
Boyfriend, girlfriend	10.8%
Workplaces, facilities, etc	8.3%
Nowhere in particular	10.8%
Other	0.8%

Next, 623 people, or 77.9% of the sample, had a fixed-line phone at home. They were asked the following.

Q3: Which do you use the most at home, fixed-line phone or mobile phone? (Sample size=623)

Only fixed-line phone	14.0%
Only mobile phone	48.3%
Outgoing calls only use fixed-line phone	10.9%
About the same for both	19.9%
Other	6.9%