One in four not using digital broadcast extra features
AdvertisementRecently japan.internet.com reported on goo Research’s 13th regular survey into terrestrial digital television broadcasts.
Demographics
Between the 26th of February and 3rd of March 2010 1,072 members of the goo Research monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.4% in their teens, 18.3% in their twenties, 21.5% in their thirties, 16.2% in their forties, 15.5% in their fifties, and 12.0% aged sixty or older.
I’m one of the people not using the advanced features of digital broadcasts, as She Who Must Be Obeyed won’t let me anywhere near the remote! She uses the EPG-based programming herself a lot, as our digital receiver is our Diga.
Research results
Q1: At home, which of the following kinds of broadcasts can you watch? (Sample size=1,072, multiple answer)
Votes Percentage Terrestrial analogue 921 85.9% Terrestrial digital 694 64.7% One Seg 418 39.0% BS digital 403 37.6% BS analogue 301 28.1% Cable television 255 23.8% CS digital 140 13.1% CS analogue 90 8.4% IPTV 35 3.3% Other 5 0.5% Don’t have a television 6 0.6% Q2: Will you buy a terrestrial digital-capable television, video before the analogue switch-off day? (Sample size=1,072)
Already have done so (to SQ) 56.8% Plan to buy 25.8% Have changed to cable television, satellite, IPTV, etc instead 2.4% Plan to change to cable television, satellite, IPTV, etc 2.1% Will stop watching television 1.6% Not decided 11.3% Q2SQ: What digital terrestrial features do you use? (Sample size=609, multiple answer)
Votes Percentage Always-available data broadcasts of news, weather, etc 348 57.1% Simple recording scheduling through EPG (Electronic Program Guide) 270 44.3% Data broadcasts of subtitles, additional information for programs 114 18.7% Multi-channel broadcasts 51 8.4% Other 5 0.8% None of the above 147 24.1%
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[...] I’ve never actually heard of the torne. I know when the PS3 first came out it was seen as a backdoor way of getting Blu-ray into Japanese homes, but now, with the digital switch-over a mere 15 months away, perhaps it is too late? On the other hand, the device by definition will have a digital decoder, and the PS3 already has an analogue output, so it seems also to be being sold as a decoder. Perhaps I’ll soon see a question on this in that other current goo Research series into digital television? [...]