世論 What Japan Thinks

A recent survey from Marsh Inc, reported on by japan.internet.com, into web site viewing habits showed that very few people have discovered the joy of RSS.

Demographics

Between the 3rd and 7th of March 2010 300 members of the Marsh monitor group completed a private internet-based questionnaire. The sample was 50:40 male and female, 2.3% in their teens, 17.7% in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.

Even my mother’s worked out how to access my RSS feed, so I don’t know why the figure is so low in Japan. However, it might have something to do with 68.7% having a news or portal as their home page, neither of which really suit RSS readers.

Personally, I don’t really know how many web sites I’ve got set up in Google Reader, but it’s probably close to 40. The first page I access is usually my stats page for this site!

Research results

Q1: How many web sites do you regularly check? (Sample size=300)

Just one	4.0%
Two or three	19.7%
Four or five	25.7%
Six to ten	21.0%
Eleven or more	27.3%
None at all (to Q3)	2.3%

Q2: How do you mainly access these sites you check? (Sample size=295)

From favourites	85.0%
Via search	6.8%
From browser history	6.1%
From RSS reader	1.0%
From web monitoring software	0.3%
Other	0.7%

Q3: On starting your browser, which site do you access first? (Sample size=300)

Yahoo!, other portal	57.7%
News site	11.0%
Ordinary site	8.3%
Own site, blog, BBS, etc	4.7%
SNS	3.7%
Auction site	3.3%
Shopping site	3.0%
Ordinary blog	1.7%
Family, friend’s site, blog, BBS, etc	1.3%
Ordinary bulletin board	0.7%
2 channel	0.0%
Other	4.7%