世論 What Japan Thinks

There comes a time in everyone’s life that keeping up appearances for the sake of the opposite sex becomes just too much bother, so goo Ranking took a look at when men and women felt their juices had stopped flowing.

Demographics

Over the 22nd and 23rd of January 2010 1,102 members of the goo Research monitor group completed a private internet-based questionnaire. 52.7% of the sample were female, 12.6% in their teens, 18.4% in their twenties, 27.9% in their thirties, 25.5% in their forties, 9.3% in their fifties, and 6.3% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

The Japanese title of the survey is rather difficult to capture in English, so I’ve gone for a pun instead.

I’ve never been interested in 1 and 3 in the first place, so I don’t really know what that says about me!

Ranking result

Q: At what moment do you feel your ardour getting softer? (Sample size=521, male)

Rank		Score
1	When I lose interest in elegance	100
2	When I stop bothering about women’s eyes	87.2
3	When I lose interest in my hairstyle	72.3
4	When I feel less actions are embarassing	68.1
5	When I start popping out to the shops in pajamas, tracksuit, etc	55.3
6	When I lose interest in getting married	46.8
7	When I lose interest in love	44.7
8=	When I start preferring looser clothes	38.3
8=	When I stop bothering about white hair increasing	38.3
8=	When I start choosing sensible clothes	38.3
11=	When I feel accessories just get in the way	36.2
11=	When I stop bothering about wearing dirty clothes	36.2
13	When I stop bothering about underwear	34.0
14=	When I stop tidying up unwanted hair	31.9
14=	When I start choosing sensible shoes	31.9
16	When I prefer the local pub to a restaurant with a night view	25.5
17=	When I stop using emoji	23.4
17=	When I put my own feelings before that of my partner	23.4
17=	When I stop showing emotions	23.4
20	When I don’t feel any reluctance to show my unmade-up face	21.3

Q: At what moment do you feel your ardour getting softer? (Sample size=581, female)

Rank		Score
1	When I don’t feel any reluctance to show my unmade-up face	100
2	When I stop tidying up unwanted hair	92.6
3	When I start preferring looser clothes	82.0
4	When I lose interest in elegance	78.7
5	When I feel less actions are embarassing	77.9
6	When I stop bothering about underwear	75.4
7=	When I start choosing sensible shoes	68.0
7=	When I start choosing sensible clothes	68.0
9	When I stop bothering about men’s eyes	61.5
10	When I lose interest in love	58.2
11	When I stop bothering about wearing dirty clothes	57.4
12	When I lose interest in my hairstyle	56.6
13	When I feel accessories just get in the way	50.0
14	When I start getting lazy about skin care	48.4
15	When I start popping out to the shops in pajamas, tracksuit, etc	45.9
16	When I prefer the local pub to a restaurant with a night view	33.6
17	When I lose interest in getting married	29.5
18	When I stop bothering about white hair increasing	24.6
19	When I put my own feelings before that of my partner	23.0
20	When I stop showing honesst joy when friends tell me they are getting married	22.1