By Ken Y-N ( March 20, 2010 at 00:08)
· Filed under Entertainment, Polls
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As I read mostly English-language web sites and having heard stories such as 40% of US purchases being bigital, when I came across this survey from Media Interactive, reported on by japan.internet.com, into music, I was quite surprised to see the data for Japan, especially since this is an internet-based sample that would be expected to have a bias towards online shopping.
Demographics
Over the 1st and 2nd of March 2010 exactly 1,000 regular music listeners completed an internet-based questionnaire. 50.6% of the sample were male, 0.3% in their teens, 15.8% in their twenties, 30.7% in their thirties, 28.9% in their forties, 16.2% in their fifties, and 8.1% in their sixties.
In Q3 I’m quite surprised that radio is grouped into the “other” category, and although streaming sites seem to be popular in the UK and the USA, they don’t get a mention here – do they in fact exist in Japan? Additionally, the number of freetards seems comparatively rather low.
Research results
Q1: About how often do you listen to music? (Sample size=1,000)
| Every day |
47.9% |
| Once every two or three days |
29.9% |
| Once a week |
14.5% |
| Twice or thrice a month |
5.9% |
| Once a month |
1.1% |
| Less than that |
0.7% |
Q2: Where do you most often listen to music? (Sample size=1,000)
| On the move (commuting, etc) |
51.6% |
| At home |
39.5% |
| At my destination |
8.9% |
Q3: How do you usually listen to music? (Sample size=1,000)
| Buy CDs (to SQ1) |
30.0% |
| Rent CDs |
28.9% |
| Buy and download (iTunes, etc) (to SQ2) |
10.0% |
| Download free music (including P2P) |
9.5% |
| Listen on YouTube, other video sharing sites |
11.4% |
| Borrow CDs from friends |
5.5% |
| Other |
4.7% |
Q3SQ1: How do you try-before-you-buy music? (Sample size=300, CD purchasers, multiple answer)
| |
Votes |
Percentage |
| Buy stuff I hear on radio, television |
160 |
53.3% |
| Have a trial listen to stuff on an internet music site then buy |
92 |
30.7% |
| Have a trial listen to stuff at a record shop, etc then buy |
89 |
29.7% |
| Have a trial listen to stuff on an internet video sharing site (YouTube, etc) then buy |
39 |
13.0% |
| Other |
32 |
10.7% |
Q3SQ2: How do you try-before-you-buy music? (Sample size=100, internet purchasers, multiple answer)
| |
Votes |
Percentage |
| Have a trial listen to stuff on an internet music site then buy |
71 |
71.0% |
| Buy stuff I hear on radio, television |
45 |
45.0% |
| Have a trial listen to stuff on an internet video sharing site (YouTube, etc) then buy |
39 |
39.0% |
| Have a trial listen to stuff at a record shop, etc then buy |
16 |
16.0% |
| Other |
0 |
0.0% |
Read more on: media interactive,
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Yeah, but most of the time when Japanese rent CDs, they rent them once, rip the content onto their PCs, then listen to the digital version. Thus the amount of pseudo-freetards isn’t too low, either.
Ahh, good point! But at least the renttards are ensuring that some money gets towards the producers of the music via the rental shop, and in addition I believe it is actually legal to rip (only analogue?) from rental CDs.
Sadly there are few (if any) places to rent cds in the west. If there were, our version of the graph might look quite a bit different …
Thanks for posting this. The Music Void’s Editor and Founder Jakomi Mathews has written an interesting article on whether or not the Evolution of Digital Media Survey Points to Consumer Rejection of Subscription Services in the UK.
http://bit.ly/alqdBy
He says that when it comes to the progression from physical to digital ownership of media, the UK population is far from being ‘Space Age’. A surprising number of people are staying faithful to the “old school” method of owning music and films, thus abandoning digital. It’s well worth a read!