The next milestone for electronic cash, the subject of a recent survey from goo Research (the 14th in the regular series) and reported on by japan.internet.com, is two-thirds of the sample having experienced electronic cash, a figure which should be reached by summer, I suspect.
Between the 15th and 18th of February 2010 1,086 members of the goo Research monitor panel completed a private internet-based questionnaire. 52.8% of the sample were male, 15.9% in their teens, 18.0% in their twenties, 21.5% in their thirties, 16.3% in their forties, and 28.3% aged fifty or older.
Note that the survey is looking only at credit card form-factor cash, not IC chips embedded into mobile phones.
I use mine mostly for trains and in-station shops, as it doesn’t come out of my monthly budget. When I first got my card I did use it at a restaurant and book store, but I found out that thrice as many points were on offer if I used the credit card function instead!
Q1: Do you have contactless IC card-type of electronic cash? (Sample size=1,086)
Currently have (to SQs) 57.6% Used to have 4.6% Never had 34.7% Don’t know what a contactless IC card is 3.0%
Although 626 people had electronic cash, only 593 people, or 94.7%, were currently using their card, although it didn’t report how the remaining 5.3% was split between ex-users and never used.
Q1SQ1: Why do you use IC card-type electronic cash? (Sample size=593, multiple answer)
Votes Percentage Shortens payment time 380 64.1% Can get points 301 50.8% Don’t end up with a pocketful of change 246 41.5% Can pay for things without carrying money 209 35.2% Can use at shops I often visit 162 27.3% Don’t need to pay attention to how much money I’m carrying 110 18.5% Feature came with a cash card, season ticket, etc 69 11.6% Handy to have a record of purchases 55 9.3% Handy that I don’t have to go to the bank to withdraw money 47 7.9% Safer than real money 26 4.4% Other 22 3.7%
Q1SQ2: At what kinds of locations do you use IC card-type electronic cash? (Sample size=593, multiple answer)
Votes Percentage Public transport (train, bus, etc) 420 70.8% Convenience store 332 56.0% In-station shops 207 34.9% Supermarket 158 26.6% Vending machine 151 25.5% Fast food restaurant 62 10.5% Electrical superstore 47 7.9% Drug store 42 7.1% Restaurant 31 5.2% Book store 31 5.2% Online shopping 20 3.4% Cafe, coffee shop 17 2.9% Department store 8 1.3% Taxi 8 1.3% Work, school restaurant 7 1.2% Hospital 0 0.0% Other 12 2.0%