iShare recently took a look at free samples, in particular those applied for over the internet. This survey was conducted in conjuction with the affiliate marketing service Affiliate B.
Between the 1st and 3rd of February 2010 983 members of the CLUB BBQ free email forwarding service completed a private interent-based questionnaire. 59.2% of the sample were male, 31.6% in their twenties, 32.6% in their thirties, and 35.8% in their forties.
My wife’s a bit of a free sample addict; every other week or so she’s getting a trial sample of some cosmetic or other. It always does seem rather odd that the companies usually seem to have lotteries to choose who gets a free sample rather than giving it to the first few hundred applicants, but I’m sure there must be a good reason.
I also guess given the cooperation with an affiliate company that there must be some monetary incentive for getting sign-ups. Q1SQ2 seems to suggest they also do pay-per-post campaigns – indeed, examining their site they seem to be a link broker.
Read more on: affiliate b
Q1: Do you have a blog? (Sample size=983)
|Yes (to SQs)||14.1%||7.9%||23.2%|
|No, but used to (to SQs)||6.0%||4.3%||8.5%|
|No, but want to||5.4%||5.3%||5.5%|
|No, and don’t plan to||74.5%||82.5%||62.8%|
Q1SQ1: Do, did you do affiliate marketing on your blog? (Sample size=198)
|Yes, currently do||17.2%||15.5%||18.1%|
|Yes, used to||11.6%||15.5%||9.4%|
Q1SQ2: Have you ever blogged about a free sample you got from a company on the precondition that you blog about it (ie, as a sample monitor)? (Sample size=198)
|Yes (to SQ3)||6.1%||5.6%||6.3%|
|Don’t know what a sample monitor is||34.8%||36.6%||33.9%|
Q1SQ3: What is the biggest attraction of being a sample monitor? (Sample size=12)
|Can get samples of products I’m interested in||58.3%||50.0%||62.5%|
|Can get samples of products I wouldn’t go and buy myself||25.0%||25.0%||25.0%|
|Easy to do||8.3%||25.0%||0.0%|
|Can get information I wouldn’t normally get||0.0%||0.0%||0.0%|
|I get more blog visitors||0.0%||0.0%||0.0%|
|I get story ideas for my blog||0.0%||0.0%||0.0%|
|I like writing my opinions about products||0.0%||0.0%||0.0%|
Q2: If a company was offering free samples would you take them up? (Sample size=983)
|As long as it wasn’t something I dislike (to SQ)||32.9%||29.6%||37.7%|
|Only if it was something I was interested in (to SQ)||48.5%||44.7%||54.1%|
Q2SQ: Have you ever bought a product after getting such a free sample? (Sample size=800)