世論 What Japan Thinks

A recent survey from iShare into Windows and Mac usage revealed that Mac users were more interested in new computers and the design of domestic appliances.

Demographics

Between the 2nd and 5th of February 2010 492 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 54.1% of the sample were male, 28.0% in their twenties, 31.1% in their thirties, and 40.9% in their forties.

I did work with Mac OS many, many years ago, but I found it rather disappointing. I felt it was being just too clever, or perhaps the secret to enjoying the Mac is to “Think Different”, and not expect it to be as awkward as Windows.

Research results

Q1: Do you have the opportunity to use computers at home, work, etc? (Sample size=492)

	All	Male N=266	Female N=226
Yes (to SQ1)	95.9%	96.2%	95.6%
No	4.1%	3.8%	4.4%

Q1SQ1: Do you use Windows or Mac OS at home, work, etc? (Sample size=472)

	All	Male N=256	Female N=216
Windows only (to SQ2)	83.9%	89.5%	77.3%
Both Windows and Mac	13.1%	9.8%	17.1%
Mac only (to SQ4)	2.8%	0.4%	5.6%
Neither	0.2%	0.4%	0.0%

Q1SQ2: Have you ever used Mac OS at home, work, etc? (Sample size=396)

	All	Male N=229	Female N=167
Yes	35.9%	34.5%	37.7%
No (to SQ3)	64.1%	65.5%	62.3%

Q1SQ3: Have you ever tried out Mac OS at an electrical superstore, etc? (Sample size=254)

	All	Male N=150	Female N=104
Yes	21.3%	20.7%	22.1%
No	78.7%	79.3%	77.9%

Q1SQ4: Have you ever used Windows at home, work, etc? (Sample size=13)

	All	Male N=1	Female N=12
Yes	100.0%	100.0%	100.0%
No	0.0%	0.0%	0.0%

Q2: Are you curious about new models of computer when they come out? (Sample size=492)

	All	Male N=266	Female N=226
Always curious	10.8%	9.4%	12.4%
Often curious	32.7%	29.7%	36.3%
Often not curious	35.4%	36.1%	34.5%
Never curious	21.1%	24.8%	16.8%

Mac users tended to be a bit more curious about new machines.

Q3: For home appliances, which is more important, design or functionality? (Sample size=492)

	All	Male N=266	Female N=226
Design	1.8%	2.3%	1.3%
Perhaps design	11.2%	6.8%	16.4%
Perhaps functionality	55.9%	53.0%	59.3%
Functionality	31.1%	38.0%	23.0%

Mac users were slightly more interested in design over functionality.