世論 What Japan Thinks

Watch any breakfast show on Japanese TV and you’ll often see lengthy segments where various celebrities from the A-List to the Z-List talk about their love life. This recent survey from iShare looked at this topic of celebrities pairing off and breaking up.

Demographics

Between the 28th of January and the 2nd of February 2010 511 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 55.0% of the sample were male, 33.1% in their twenties, 34.1% in their thirties, and 32.9% in their forties.

I must say I do find all the news rather tedious. Mind you, I certainly cannot curse at Japan as Google News UK’s Entertainment segment has been full of the worst sort of break-up news about people I know even less about than the average Japanese personality.

Research results

Q1: On televsion, newspapers, internet, etc do you look at news about celebrity couples forming and breaking up? (Sample size=511)

	All	Male N=281	Female N=230
Frequently (to SQs)	20.2%	16.4%	24.8%
Sometimes (to SQs)	48.1%	49.1%	47.0%
Rarely (to SQs)	13.5%	12.5%	14.8%
Never	18.2%	22.1%	13.5%

Q1SQ1: Where do you most often look at news about celebrity couples forming and breaking up? (Sample size=418)

	All	Male N=219	Female N=199
Internet	48.6%	45.7%	51.8%
Television	45.7%	49.3%	41.7%
Newspapers	2.9%	3.2%	2.5%
Radio	1.2%	0.9%	1.5%
Magazines	1.2%	0.9%	1.5%
Radio	0.5%	0.0%	1.0%
Other	1.2%	0.9%	1.5%

Q1SQ2: Which are you more interested in, celebrity couples forming or breaking up? (Sample size=418)

	All	Male N=219	Female N=199
Forming	12.9%	17.8%	7.5%
Breaking up	7.9%	7.8%	8.0%
Both about the same	79.2%	74.4%	84.4%

Q2: Have you ever read celebrity blogs? (Sample size=511)

	All	Male N=281	Female N=230
Frequently	5.9%	2.8%	9.6%
Sometimes	5.5%	3.6%	7.8%
Rarely	3.9%	3.9%	3.9%
Never	84.7%	89.7%	78.7%