世論 What Japan Thinks

With a couple of digital SLR makers advertising the benefits of movie taking with them, this recent survey from goo Research and reported on by japan.internet.com into digital cameras found that about three in five saw this as useful to some degree.

Demographics

Between the 3rd and 5th of February 2010 1,093 members of the goo Research monitor group completed a private internet-based questionnaire. 53.2% of the sample were male, 16.6% in their teens, 18.3% in their twenties, 21.4% in their thirties, 16.1% in their forties, 15.6% in their fifties, and 12.0% aged sixty or older.

One of the benefits being pushed for SLR movies is that one doesn’t need to carry a video camera around as well when on holiday. However, the benefit of a dedicated video camera is that they are easier to hold for a longer time, I would guess. Hmm, I wonder if that’s a business opportunity, a handle add-on for SLRs to allow you to hold them one-handed like a video camera.

Research results

From the sample, 959 people, or 87.7% had a digital camera, although it is not clear if this means only point-and-shoot or includes digital SLRs, but I suspect that it does include SLRs. Of that sample, 788 people, or 82.1% of the 959, had cameras with video recording functionality. They were asked the following:

Q1: Have you ever taken video on your digital camera? (Sample size=788)

Often	8.8%
Sometimes	34.4%
Rarely	43.7%
Never	13.2%

If we expand this to include the whole sample, the result would be as follows:

Q1A: Have you ever taken video on your digital camera? (Sample size=1,093)

Often	6.3%
Sometimes	24.8%
Rarely	31.5%
Never	9.5%
Don’t have functionality	15.6%
Don’t have digital camera	12.3%

The next two questions were for everyone.

Q2: Do you think video recording facilities are necessary on point-and-shoot digital cameras? (Sample size=1,093)

Necessary	18.0%
Useful to some degree if present	64.5%
Unnecessary	11.8%
Can’t say either way	5.7%

Q3: Do you think video recording facilities are necessary on digital SLR cameras? (Sample size=1,093)

Necessary	9.1%
Useful to some degree if present	51.4%
Unnecessary	22.1%
Can’t say either way	17.3%