世論 What Japan Thinks

iShare recently surveyed its userbase to find out what they thought of the iPad and other tablet form-factor computers.

Demographics

Between the 29th of January and the 3rd of February 2010 501 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 53.9% of the sample were male, 34.7% in their twenties, 32.5% in their thirties, and 32.7% in their forties.

I think the iPad will be a relative success in the USA amongst those people who are not interested in computers, but not until it has a camera and can do Skype calling relatively effortless. In Japan – well, I argued the iPhone would fail and I was reasonably correct until they fixed the flaws I had pointed out. I think the iPad, even more than the iPhone, needs a full digital television tuner; One Seg is too low resolution. With that I think they can sell it to people living in a typical shoebox as a reasonable substitute for a television and PC.

Research results

Q1: Do you know that Apple has announced the iPad, a tablet form-factor computer? (Sample size=501)

	All	Male N=270	Female N=231
Yes	77.2%	84.1%	69.3%
No	22.8%	15.9%	30.7%

Q2: Do you think the use of tablet form-factor computers will become widespread? (Sample size=501)

	All	Male N=270	Female N=231
Definitely	8.0%	8.1%	7.8%
Perhaps	45.9%	41.1%	51.5%
Perhaps not	39.1%	40.7%	37.2%
Definitely not	7.0%	10.0%	3.5%

Q3A: Would you like to try out a tablet form-factor computer? (Sample size=501)

	All	Male N=270	Female N=231
Definitely want to (to SQs)	13.0%	14.4%	11.3%
If I got the chance (to SQs)	47.1%	48.5%	45.5%
Don’t want to	39.9%	37.0%	43.3%

Q3B: Would you like to try out a tablet form-factor computer? (Sample size=501)

	All	Know iPad N=387	Don’t know iPad N=114
Definitely want to (to SQs)	13.0%	15.2%	5.3%
If I got the chance (to SQs)	47.1%	52.7%	28.1%
Don’t want to	39.9%	32.0%	66.7%

Q3SQ1: Would you want to buy a tablet form-factor computer in the future? (Sample size=301)

	All	Male N=170	Female N=131
Definitely want to	8.3%	10.0%	6.1%
If I had the opportunity to	76.4%	75.3%	77.9%
Don’t want to	15.3%	14.7%	16.0%

Q3SQ2: What would you most want to use a tablet form-factor computer for? (Sample size=301)

	All	Male N=170	Female N=131
Web surfing	48.8%	50.6%	46.6%
Reading books	12.3%	11.8%	13.0%
Watching videos	8.3%	8.2%	8.4%
Playing games	4.7%	3.5%	6.1%
Email	4.7%	5.9%	3.1%
Viewing photos	4.3%	3.5%	5.3%
Schedule management	4.0%	4.7%	3.1%
Document creation	3.3%	2.9%	3.8%
Listening to music	1.3%	1.2%	1.5%
Other	8.3%	7.6%	9.2%