世論 What Japan Thinks

iShare recently asked their survey panel about what food smells get their juices flowing.

Demographics

Between the 6th and 12th of January 2010 588 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 54.6% of the sample were male, 32.1% in their twenties, 32.8% in their thirties, and 35.0% in their forties.

I love depachika on the whole, although I stay away from the meat counter. My least favourite food smell is buta-man, Chinese pork steamed bun, which is sold at a couple of stations on the way home, and anyone bringing it into my carriage really turns my stomach.

Research results

Q1: Do you like going to “depachika”, basement food stalls in department stores? (Sample size=588)

	All	Male N=321	Female N=267
Love it	13.1%	9.7%	17.2%
Like it	46.6%	44.5%	49.1%
Dislike it	27.4%	26.2%	28.8%
Hate it	12.9%	19.6%	4.9%

Q2: What food aroma most entices you? (Sample size=588)

	All	Male N=321	Female N=267
Grilling meat	25.7%	30.5%	19.9%
Baking bread	23.1%	17.1%	30.3%
Curry	14.1%	15.9%	12.0%
Sauce (on takoyaki, etc)	6.0%	6.5%	5.2%
Ramen	4.4%	5.3%	3.4%
Cake	3.7%	1.2%	6.7%
Grilling fish	3.1%	3.1%	3.0%
Grilling cheese (on pizza, etc)	2.9%	1.9%	4.1%
Boiling rice	1.9%	1.9%	1.9%
Other	6.8%	5.6%	8.2%
No food smell entices me	8.3%	10.9%	5.2%

Q3: Have you ever bought something you didn’t plan on buying after being tempted by the aroma? (Sample size=588)

	All	Male N=321	Female N=267
Yes	56.6%	52.0%	62.2%
No	43.4%	48.0%	37.8%