Japan’s prospects for Vancouver

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How many medals in total of any colour do you think Japan will get this year? graph of japanese statisticsWith the Winter Olympics due to open on the 12th (or 13th Japan time), here’s a timely survey from iShare into the Vancouver Winter Olympics.

Demographics

Between the 19th and 22nd of January 2010 497 members of the CLUb BBQ free email forwarding service completed a private internet-based questionnaire. 58.8% of the sample were male, 33.2% in their twenties, 30.4% in their thirties, and 36.4% in their forties.

There’s been two interesting bits of news about Japanese athletes: first, Miho Takagi, the 15 year old speed skater with the unfortunately-designed outfit, has been mentioned on the news as much regarding her chance to be able to use English as her actual skating, then a lead story on one channel today was Kazuhiro Kokubo, the halfpipe snowboarder, getting banned from Japan’s welcoming ceremony for being sloppy-dressed at Narita airport, having – shock-horror – a loose tie and his shirt tails hanging out.

The Olympic committee have set a target of 10 medals for Vancouver, but 85% think Japan will get four or less…

Research results

Q1: Have you ever tried any of the sports that feature in the Winter Olympics? (Sample size=497)

  All Male
N=292
Female
N=205
Yes 22.3% 22.3% 22.4%
No 77.7% 77.7% 77.6%

Q2: Did you know that the 21st Winter Olympics will be held in Vancouver, Canada between the 12th and 28th of February 2010? (Sample size=497)

  All Male
N=292
Female
N=205
Yes 78.1% 75.0% 82.4%
No 21.9% 25.0% 17.6%

Q3: Do you think you will watch or listen to the Winter Olympics, either live or recorded? (Sample size=497)

  All Male
N=292
Female
N=205
Definitely want to (to SQs) 12.9% 10.6% 16.1%
If I have the opportunity (to SQs) 57.3% 55.5% 60.0%
Don’t want to 29.8% 33.9% 23.9%


Q3SQ1: How will you mainly watch or listen to the Winter Olympics? (Sample size=349)

  All Male
N=193
Female
N=156
Live broadcasts 41.8% 41.5% 42.3%
Recorded broadcasts 39.5% 36.8% 42.9%
Record broadcasts myself and watch later 18.6% 21.8% 14.7%

Q3SQ2: Which competitions in the Winter Olympics do you plan to watch? (Sample size=349, multiple answer)

  All Male
N=193
Female
N=156
Figure skating 78.8% 68.9% 91.0%
Ski jumping 44.7% 48.2% 40.4%
Speed skating 35.5% 39.4% 30.8%
Curling 26.1% 30.6% 20.5%
Freestyle ski 24.4% 26.4% 21.8%
Downhill ski 21.8% 29.0% 12.8%
Nordic ski 18.9% 19.2% 18.6%
Snowboard 15.8% 15.5% 16.0%
Bobsleigh 12.9% 16.6% 8.3%
Short track speed skate 11.2% 11.4% 10.9%
Luge 10.0% 11.4% 8.3%
Cross-country ski 7.7% 6.2% 9.6%
Skeleton luge 7.7% 8.8% 6.4%
Ice hockey 5.4% 6.7% 3.8%
Biathlon 3.4% 2.6% 4.5%

Q4: How many Japanese competitors’ names do you know? (Sample size=497)

  All Male
N=292
Female
N=205
One or two 18.1% 20.5% 15.1%
Three or four 28.4% 27.7% 29.3%
Five or six 16.5% 14.7% 19.0%
Seven or eight 6.8% 4.5% 10.2%
Nine or ten 2.8% 2.1% 3.9%
Eleven or more 2.2% 2.1% 2.4%
None at all 25.2% 28.8% 20.0%

Q5: Japan won just one medal at the last Winter Olympics at Torino. How many medals in total of any colour do you think they will get this year? (Sample size=497)

  All Male
N=292
Female
N=205
None at all 6.0% 6.5% 5.4%
One or two 40.4% 43.5% 36.1%
Three or four 39.8% 36.3% 44.9%
Five or six 9.3% 8.6% 10.2%
Seven or eight 1.8% 1.4% 2.4%
Nine or ten 0.8% 1.0% 0.5%
Eleven or more 1.8% 2.7% 0.5%
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