Media Interactive recently conducted a survey amongst 2ch (2 channel) users to find out more about their usage patterns. The highlights of the survey were reported on by japan.internet.com.
Between the 20th and 22nd of January 2010 exactly 1,000 people who had used 2ch were selected by some unspecified methodology. 53.4% of the sample were male, 0.8% in their teens, 19.4% in their twenties, 36.7% in their forties, 11.6% in their fifties, and 3.9% in their sixties.
The sample demographics seems like a very typical demographic for online survey companies, so it’s difficult to say if the demographic reflects 2ch users or reflects Media Interactive’s monitor panel.
The stand-out figure for me is how few use 2ch on the move; the notebook figure perhaps reflects the lack of public WiFi and the lack of penetration of wireless dongles, and the mobile phone figure is perhaps due to the fact that most mobile browsers are pretty terrible, and to use a “full browser” (mobile Opera and the like) requires a separate more expensive plan.
I wonder if there’s a business opportunity for someone to write a 2ch reader for Android or the iPhone?
Q1: From where do you access 2ch? (Sample size=1,000, multiple answer)
From home 96.4% From work 13.6% From net cafe 6.2% From mobile phone when outside 5.9% From notebook computer when outside 1.7% Other 0.0%
Q2: About how often do you use 2ch? (Sample size=1,000)
Every day 12.8% Two or three times a wek 12.8% Once a week 13.0% Once a fortnight 8.7% Once a month 13.5% Once every six months 8.3% Once a year 2.7% Less than that 6.8% No regular schedule 21.3% Other 0.1%
Furthermore, 15.7% said they had posted to 2ch, but without knowing the posting frequency it’s difficult to judge that figure.
Q3: What special browser software do you use to access 2ch? (Sample size=1,000, multiple answer)
2ch Browser 3.7% Jane 3.7% gikoNavi 2.1% Live2ch 1.2% Katjusha 1.1% A Bone 0.8% 2chWatcher 0.7% Live2ch 0.5% Hottozonu2 0.3% MapleSyrup 0.3% Emanong 0.1% j2ch-cache 0.0% Gikohanyaan 0.0% Gickobrowser 0.0% Other 1.4% None 86.5%