iShare once again take an interesting look at a corner of Japanese life, this time the matter of fortune telling.
Between the 8th and 14th of January 2010 567 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 54.0% of the sample were male, 34.7% in their twenties, 30.7% in their thirties, and 34.6% in their forties.
I must say I was surprised at how low the percentage of blood type believers were – I would have guessed that the majority believed, but perhaps it’s just that blood type is just an easy conversation starter, the equivalent of “What’s your sign?”
Q1: Do you believe in fortune telling? (Sample size=567)
|Perhaps don’t believe||42.3%||39.9%||45.2%|
Q2: About how often do you check you fortune on television, in magazines, on mobile phone, on computer, etc? (Sample size=567)
|Less than once a year||3.4%||2.0%||5.0%|
|Less than once every six months||6.3%||6.5%||6.1%|
|Less than once a month||8.6%||4.2%||13.8%|
|Less than once a week||12.7%||10.8%||14.9%|
|Less than once a day||21.7%||18.0%||26.1%|
|Once a day or more||9.9%||9.8%||10.0%|
Q2SQ: On average, about how accurate is your fortune? (Sample size=355)
|Less than 10%||27.9%||33.1%||23.7%|
|Less than 30%||29.3%||28.7%||29.8%|
|Less than 50%||30.7%||28.7%||32.3%|
|Less than 70%||11.3%||8.3%||13.6%|
|Less than 90%||0.6%||1.3%||0.0%|
|90% or more||0.3%||0.0%||0.5%|
Looking at the perceived accuracy versus frequency of checking, there was no significant difference in the number who thought horoscopes were more than 50% correct. Only those checking daily showed a slight blip.
Q3: Do you believe in blood type defining character? (Sample size=567)
|Perhaps don’t believe||30.2%||29.1%||31.4%|
There was a definite correlation between belief in the two types of fortune telling.