Third believe in blood typing, quarter in horoscopes
Advertisement
iShare once again take an interesting look at a corner of Japanese life, this time the matter of fortune telling.
Demographics
Between the 8th and 14th of January 2010 567 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 54.0% of the sample were male, 34.7% in their twenties, 30.7% in their thirties, and 34.6% in their forties.
I must say I was surprised at how low the percentage of blood type believers were – I would have guessed that the majority believed, but perhaps it’s just that blood type is just an easy conversation starter, the equivalent of “What’s your sign?”
Research results
Q1: Do you believe in fortune telling? (Sample size=567)
| All | Male N=306 |
Female N=261 |
|
| Believe | 1.8% | 1.3% | 2.3% |
| Perhaps believe | 26.3% | 19.6% | 34.1% |
| Perhaps don’t believe | 42.3% | 39.9% | 45.2% |
| Don’t believe | 29.6% | 39.2% | 18.4% |
Q2: About how often do you check you fortune on television, in magazines, on mobile phone, on computer, etc? (Sample size=567)
| All | Male N=306 |
Female N=261 |
|
| Less than once a year | 3.4% | 2.0% | 5.0% |
| Less than once every six months | 6.3% | 6.5% | 6.1% |
| Less than once a month | 8.6% | 4.2% | 13.8% |
| Less than once a week | 12.7% | 10.8% | 14.9% |
| Less than once a day | 21.7% | 18.0% | 26.1% |
| Once a day or more | 9.9% | 9.8% | 10.0% |
| Never | 37.4% | 48.7% | 24.1% |
Q2SQ: On average, about how accurate is your fortune? (Sample size=355)
| All | Male N=157 |
Female N=198 |
|
| Less than 10% | 27.9% | 33.1% | 23.7% |
| Less than 30% | 29.3% | 28.7% | 29.8% |
| Less than 50% | 30.7% | 28.7% | 32.3% |
| Less than 70% | 11.3% | 8.3% | 13.6% |
| Less than 90% | 0.6% | 1.3% | 0.0% |
| 90% or more | 0.3% | 0.0% | 0.5% |
Looking at the perceived accuracy versus frequency of checking, there was no significant difference in the number who thought horoscopes were more than 50% correct. Only those checking daily showed a slight blip.
Q3: Do you believe in blood type defining character? (Sample size=567)
| All | Male N=306 |
Female N=261 |
|
| Believe | 4.1% | 4.2% | 3.8% |
| Perhaps believe | 31.9% | 24.8% | 40.2% |
| Perhaps don’t believe | 30.2% | 29.1% | 31.4% |
| Don’t believe | 33.9% | 41.8% | 24.5% |
There was a definite correlation between belief in the two types of fortune telling.
Subscribe to feed