世論 What Japan Thinks

Recently there was a rather unfocused article by japan.internet.com on a survey conducted by goo Research into home electrical appliances that didn’t really reveal anything interesting, so pleae feel free to browse to another page… This is apparently the third in a series of regular surveys on the topic.

Demographics

If you’re still here, I’ll inform you that between the 21st and 25th of December 2009 1,076 members of the goo Research monitor group completed a private internet-based questionnaire. 53.2% of the sample were male, 16.2% in their teens, 18.1% in their twenties, 21.4% in their thirties, 16.4% in their forties, 15.8% in their fifties, and 12.2% aged sixty or older.

The biggest surprise in Q1 is that although 69.9% have a portable computer (although previous surveys have shown that they don’t tend to get ported much), just 7.0% have a netbook. On the other hand, it’s not really a surprise since computers don’t get carried around there’s no motivation to get a lighter netbook.

Furthermore, the selection of ETC electronic toll payment devices seems a bit of stretch as a domestic appliance…

Research results

Q1: Which of the following devices do you currently use at your home? (Sample size=1,076, multiple answer)

	Votes	Percentage
Fridge, freezer	991	92.1%
Washing machine	977	90.8%
Vaccuum cleaner	964	89.6%
Microwave oven	956	88.8%
Air conditioner	870	80.9%
Point-and-shoot digital camera	799	74.3%
Analogue television	768	71.4%
Notebook computer	752	69.9%
DVD player (including hard disk recorder with DVD feature)	671	62.4%
Desktop computer	657	61.1%
Digital television	646	60.0%
Video recorder	586	54.5%
ETC	509	47.3%
Air purifier, humidifier	450	41.8%
Video camera	305	28.3%
Beauty, health devices	167	15.5%
Blu-Ray player (including hard disk recorder with Blu-Ray feature)	150	13.9%
Digital SLR	147	13.7%
Netbook computer	75	7.0%
Digital photo frame	57	5.3%
Pomera	14	1.3%
None of the above (to Q3)	33	3.1%

I’m not really sure I believe that there are 33 people with none of the above devices, but that’s what the survey says. These 33 skipped the following question.

Q2: What prompts you to replace devices at your home? (Sample size=1,043, multiple answer)

	Votes	Percentage
When they break	943	90.4%
When they get old	624	59.8%
When their performance gets weak	292	28.0%
When new models, designs appear	196	18.8%
When the price/performance is right	173	16.6%
When prices drop	162	15.5%
When I get bored with the old one	73	7.0%
Respect for the environment	56	5.4%
Other	12	1.2%

Q3: Have you ever bought a digital photo frame? (Sample size=1,043, multiple answer)

	Votes	Percentage
Bought one for myself	31	2.9%
Bought as a present for friends	23	2.1%
Bought as a present for remote family	20	1.9%
Bought as a present for family I live with	14	1.3%
Bought as another kind of present	13	1.2%
Never bought one	881	81.9%
Don’t know what a digital photo frame is	109	10.1%