世論 What Japan Thinks

Recently goo Research looked at television in a survey reported on by japan.internet.com.

Demographics

On the 16th of December 2009 1,061 members of the goo Research monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.6% in their teens, 18.1% in their twenties, 21.1% in their thirties, 16.2% in their forties, 15.6% in their fifties, and 12.3% aged sixty or older.

I’ve just got a rather old tube-based television at home, and the wife has a One Seg mobile phone, but she only watches it once in a blue moon, especially as it doesn’t have an external aerial so even when perfectly still it’s difficult to get a signal, and it’s almost unwatchable on the train.

Built-in televisions in bathrooms are a great gimmick that I could be persuaded to go for, even though my eyesight’s so bad I don’t think I could see anything if we were to get one!

Oh, and just in case you’re wondering, yes, Japanese televisions are measured in inches.

Research results

Q1: What kinds of television receivers do you have at home? (Sample size=1,061, multiple answer)

	Votes	Percentage
Cathode ray tube	666	62.8%
LCD	631	59.5%
One Seg mobile phone	344	32.4%
Computer with television tuner	132	12.4%
Plasma	121	11.4%
Portable television	45	4.2%
Bathroom television	23	2.2%
Other	6	0.6%
Don’t have any television (to end of survey)	4	0.4%

Q2: Which kind of television receiver do you use the most? (Sample size=1,057)

LCD	51.1%
Cathode ray tube	38.4%
Plasma	7.9%
Computer with television tuner	1.6%
One Seg mobile phone	0.7%
Portable television	0.2%
Bathroom television	0.2%
Other	0.0%

Q3: How big are the screens on your televisions? (Sample size=1,057, multiple answer)

	Votes	Percentage
Under 14 inches	78	7.4%
14 to 19 inches	220	20.8%
20 to 24 inches	265	25.1%
25 to 29 inches	239	22.6%
30 to 34 inches	267	25.3%
35 to 39 inches	165	15.6%
40 to 44 inches	128	12.1%
45 to 49 inches	27	2.6%
50 inches or more	22	2.1%
Don’t know	70	6.6%