世論 What Japan Thinks

With Avatar in 3D in the cinemas and doing rather well, and a big push from television makers towards getting 3D into the living room, I’m surprised that it’s taken quite this long for a survey on 3D to appear.

Demographics

Between the 2nd and 7th of December 2009 541 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 55.6% of the sample were male, 35.1% in their twenties, 28.75 in their thirties, and 36.2% in their forties.

I went to see Up (or “Old Man Carl’s House Flies in the Sky”, as it was rendered in Japanese) in 3D and the glasses were rather uncomfortable, and I had to spend periods of time holding them away from the bridge of my nose as they hurt. I also failed to appreciate any 3D whatsoever, except for background blurring in one or two scenes. I later went to see Avatar in 2D as I didn’t fancy another two and half hours of the specs.

Research results

Q1: Have you seen any of the following recent 3D movies: Disney’s Christmas Carol, Avatar, Up? (Sample size=541)

	All	Male N=306	Female N=235
Yes (to SQ)	9.2%	6.5%	12.8%
No	90.8%	93.5%	87.2%

Q1SQ: Would you like to watch more 3D movies at the cinema? (Sample size=50)

	All	Male N=20	Female N=30
Definitely	16.0%	15.0%	16.7%
If I have the opportunity	64.0%	70.0%	60.0%
No	20.0%	15.0%	23.3%

Q2: With Sony, Panasonic and other big name electrical manufacturers have annouced plans to sell 3D televisions in 2010. If they came on sale, would you like to watch 3D contents on a 3D television? (Sample size=541)

	All	Male N=306	Female N=235
Definitely (to SQ)	8.9%	11.1%	6.0%
If I have the opportunity (to SQ)	46.6%	45.1%	48.5%
No	44.5%	43.8%	45.5%

Q2SQ: What kinds of content would you like to watch 3D on a 3D television? (Sample size=300, multiple answer)

	All	Male N=172	Female N=128
Movies	78.7%	76.7%	81.3%
Games	38.0%	41.9%	32.8%
Live music	29.7%	29.1%	30.5%
Sports	26.3%	31.4%	19.5%
Animation	23.7%	20.3%	28.1%
Drama	9.7%	11.6%	7.0%
Variety programs	6.3%	7.6%	4.7%
News	4.3%	4.7%	3.9%
Other	7.3%	7.0%	7.8%

Q3: Other than television, are there any devices on which you would like to be able to watch 3D contents? (Sample size=541)

	All	Male N=306	Female N=235
Yes (to SQ)	27.4%	33.7%	19.1%
No	72.6%	66.3%	80.9%

Q3SQ: Which devices other than television would you like to be able to watch 3D contents? (Sample size=148, multiple answer)

	All	Male N=103	Female N=45
Computer	77.7%	79.6%	73.3%
Portable games machine	33.1%	34.0%	31.1%
Mobile phone	31.8%	33.0%	28.9%
Digital camera	31.8%	32.0%	31.1%
Digital audio player	14.9%	10.7%	24.4%
Other	6.8%	5.8%	8.9%

Q4: Do you currently have a device on which you can watch 3D content? (Sample size=541)

	All	Male N=306	Female N=235
Yes	0.9%	1.3%	0.4%
No	99.1%	98.7%	99.6%