世論 What Japan Thinks

Recently, Marsh Inc performed a survey into online map searching, the results of which were reported by japan.internet.com.

Demographics

Between the 7th and 9th of January 2010 300 members of the Marsh monitor group completed a private internet-based questionnaire. The sample was 50:50 male and female, 1.3% in their teens, 18.7% in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.

Thinking about it, I don’t usually do map search – for Japanese-language searches, just entering the address into Google usually turns up a direct link to a map site or an official page with an embedded map, and for English-language searches Google usually inlines a map in the main results. The last time I directly searched was when I was going on holiday to Europe and wanted to get driving directions from Google Maps.

Research results

Q1: Have you ever used map search facilities? (Sample size=300)

Yes (to SQs)	91.7%
No	8.3%

Q1SQ1: Which map search sites have you used? (Sample size=275, multiple answer)

	Votes	Percentage
Google Maps	227	82.5%
Yahoo! Maps	219	79.6%
Mapion	104	37.8%
goo Maps	78	28.4%
MapFan	69	25.1%
NAVITIME	35	12.7%
livedoor Map Information	11	4.0%
Other	8	2.9%

Q1SQ2: What kinds of location have you searched for? (Sample size=275, multiple answer)

	Votes	Percentage
Sightseeing areas	144	52.4%
Food and drink	142	51.6%
Work-related locations	113	41.1%
Accommodation	109	39.6%
Theme parks, zoos, other entertainment facilities	86	31.3%
City hall, other public facilities	85	30.9%
Own home	84	30.5%
Friends, relatives homes	81	29.5%
Concert hall, live venue, other event spaces	72	26.2%
Other	19	6.9%