世論 What Japan Thinks

Not being a member of the biggest SNS in Japan, mixi appli (ie applets), the subject of this survey from goo research and reported on by japan.internet.com, are a total unknown to me, but they appear to be widgets that one can decorate one’s mixi page with.

Demographics

Between the 21st and 25th of December 2009 1,085 members of the goo Research monitor group completed a private internet-based questionnaire. 53.4% of the sample were male, 16.5% in their teens, 18.2% in their twenties, 21.3% in their thirties, 16.2% in their forties, 15.7% in their fifties, and 12.1% aged sixty or older.

I cannot really say much about mixi appli, although Asiajin has an article on it, and there’s an interesting story behind Facebook games and their business model. I don’t know how the monetising of mixi appli compares to that though.

Research results

From the original sample, 376 people, or 34.7% currently held a mixi login ID. They were asked the following.

Q1: Have you registered any “mixi appli”? (Sample size=376)

Yes (to SQs)	55.3%
Used to be, but deleted them all	1.3%
No, don’t know what they are	43.4%

Q1SQ1: How many mixi appli do you currently have registered? (Sample size=208)

One	16.8%
Two or three	23.6%
Four or five	20.2%
Six or seven	10.6%
Eight or nine	7.7%
Ten to fifteen	13.0%
Sixteen to twenty	4.3%
Twenty-one or more	3.8%

Q1SQ2: Since starting using mixi appli, how has your access frequency changed? (Sample size=208)

Increased	44.2%
Increased initially, but now back to same as before	20.7%
Not changed	30.8%
Decreased	4.3%