世論 What Japan Thinks

[part 1][part 2]

Macromill published their annual survey on new adults, looking at how the latest batch of twenty year olds look at themselves and their future

Demographics

Over the 21st and 22nd of December 2009 516 members of the Macromill monitor group who have recently or will soon be turning twenty thus eligible to attend a Coming of Age ceremony this weekend completed a private internet-based questionnaire. The sample was exactly 50:50 male and female.

The stereotypes of the herbivore boy and the carnivore girl make an appearance towards the end of this survey! In Q11, considering that most of the respondents are probably university students, under 20% being active in the pursuit of the opposite sex, especially given the commonly-held view that Japanese universities are not exactly the most taxing of institutions study-wise, does seem a rather low figure to me!

Research results

Q8: What is great about turning twenty? (Sample size=516, multiple answer)

	All	Male N=258	Female N=258
Can drink alcohol	48.8%	48.1%	49.6%
Can vote	33.5%	38.0%	29.1%
People will look at me as an adult	23.6%	26.4%	20.9%
Can get a credit card without parents’ permission	18.4%	18.6%	18.2%
Can attend a Coming of Age ceremony	12.8%	12.0%	13.6%
Can get married without parents’ permission	8.9%	8.1%	9.7%
Can smoke	6.8%	8.9%	4.7%
Can gample	5.8%	10.1%	1.6%
Other	1.9%	1.9%	1.9%
Nothing in particular	31.2%	28.3%	34.1%

Q9: For each of the following, to what degree do you desire them? (Sample size=516)

Leading a stable life

Desire	77.1%
Desire to a degree	20.5%
Don’t particularly desire	1.9%
Don’t desire at all	0.4%

Building a happy family

Desire	64.1%
Desire to a degree	27.3%
Don’t particularly desire	5.8%
Don’t desire at all	2.7%

Becoming rich

Desire	34.9%
Desire to a degree	48.3%
Don’t particularly desire	14.0%
Don’t desire at all	2.9%

Contributing to society

Desire	32.9%
Desire to a degree	47.1%
Don’t particularly desire	15.1%
Don’t desire at all	4.8%

Having children

Desire	45.5%
Desire to a degree	32.8%
Don’t particularly desire	13.4%
Don’t desire at all	8.3%

Buying a house

Desire	35.7%
Desire to a degree	40.5%
Don’t particularly desire	15.5%
Don’t desire at all	8.3%

Buying a car

Desire	44.4%
Desire to a degree	31.6%
Don’t particularly desire	15.3%
Don’t desire at all	8.7%

Promotion at work

Desire	19.2%
Desire to a degree	49.4%
Don’t particularly desire	22.1%
Don’t desire at all	9.3%

Being a homemaker

Desire	15.3%
Desire to a degree	27.1%
Don’t particularly desire	37.2%
Don’t desire at all	20.3%

Being active internationally

Desire	14.5%
Desire to a degree	27.3%
Don’t particularly desire	37.6%
Don’t desire at all	20.5%

Starting my own business

Desire	10.7%
Desire to a degree	23.6%
Don’t particularly desire	41.1%
Don’t desire at all	24.6%

Q10: For each of the following, to what degree do you agree with them? (Sample size=516)

I want to hold manners, common sense, etc, important

Agree	64.7%
Perhaps agree	32.2%
Perhaps disagree	2.3%
Disagree	0.8%

Saving is important

Agree	61.2%
Perhaps agree	34.3%
Perhaps disagree	3.9%
Disagree	0.6%

I feel unsure about work, job seeking, etc

Agree	51.6%
Perhaps agree	34.7%
Perhaps disagree	11.6%
Disagree	2.1%

Doing everything in a reliable way is number one

Agree	28.9%
Perhaps agree	56,8%
Perhaps disagree	13,2%
Disagree	1.2%

I’m not good at competing with other people

Agree	28.7%
Perhaps agree	43.4%
Perhaps disagree	23.3%
Disagree	4.7%

Q11: Are you active or passive regarding romantic relationships? (Sample size=516)

	All	Male N=258	Female N=258
Very active	5.2%	4.3%	6.2%
A little active	15.9%	15.1%	16.7%
Can’t say either way	22.7%	23.6%	21.7%
A little passive	28.1%	27.5%	28.7%
Very passive	28.1%	29.5%	26.7%

Q12: Are you a herbivore boy? (Sample size=258, men)

Yes	20.5%
Perhaps	33.3%
Can’t say, don’t know	25.2%
Perhaps not	12.8%
No	8.1%

Q13: Do you see herbivore boys positively or negatively? (Sample size=516)

	All	Male N=258	Female N=258
Positively	8.7%	5.8%	11.6%
Perhaps positively	23.6%	22.1%	25.2%
Can’t say, don’t know	40.9%	44.6%	37.2%
Perhaps negatively	16.5%	16.3%	16.7%
Negatively	10.3%	11.2	9.3%

Q14: Are you a carnivore girl? (Sample size=258, women)

Yes	2.7%
Perhaps	8.9%
Can’t say, don’t know	22.1%
Perhaps not	25.2%
No	41.1%

Q15: Do you see carnivore girls positively or negatively? (Sample size=516)

	All	Male N=258	Female N=258
Positively	7.2%	7.0%	7.4%
Perhaps positively	25.2%	23.3%	27.1%
Can’t say, don’t know	45.2%	45.0%	45.3%
Perhaps negatively	12.8%	11.2%	14.3%
Negatively	9.7%	13.6%	5.8%

[part 1][part 2]