世論 What Japan Thinks

As part of goo Research’s 12th regular survey into terrestrial digital television broadcasts, reported on by japan.internet.com, people’s upgrade plans were revealed, and the cheapest option of a separate tuner box had very few takers.

Demographics

Between the 10th and 15th of December 2009 1,062 members of the goo Research monitor group completed a private internet-based questionnaire. 53.0% of the sample were male, 16.5% in their teens, 18.3% in their twenties, 21.5% in their thirties, 16.0% in their forties, 15.8% in their fifties, and 12.0% aged sixty or older.

My parents in law need to be upgraded at, no doubt, my expense, so they’ll be getting the cheapest option, the tuner box, assuming we can find one! Last month they had NTT round trying to sell them either ADSL or fibre plus IPTV (they weren’t very sure either) but at about 5,000 yen per month it didn’t take much for us to persuade them it was an utter waste!

We’ve a digital-ready DVD and hard disk recorder, but I wonder if I might also buy a tuner box as the recorder takes too long to power up. But if we do that, we then have to worry about remote control overload…

Chidejika terrestrial digital television promotion mascot character bento lunch box from works & technica.

Research results

Q1: At home, which of the following kinds of broadcasts can you watch? (Sample size=1,062, multiple answer)

	Votes	Percentage
Terrestrial analogue	926	87.2%
Terrestrial digital	669	63.0%
BS digital	427	40.2%
One Seg	396	37.3%
BS analogue	320	30.1%
Cable television	233	21.9%
CS digital	130	12.2%
CS analogue	86	8.1%
IPTV	36	3.4%
Other	5	0.5%
Don’t have a television	6	0.6%

The 63.0% for terrestrial digital is up from 59.6% in the previous survey and 55.9% in the one before. However, for the following question only 560 people said they had devices that could receive terrestrial digital broadcasts, so I don’t really know how the other 109 people managed to watch terrestrial digital. Perhaps some people were on digital cable connections or got confused between One Seg and full terrestrial digital?

Q2: What kinds of terrestrial digital broadcast-receiving devices do you have? (Sample size=560, multiple answer)

	Votes	Percentage
Digital-ready television	511	91.3%
Digital-ready recorder	223	39.8%
Television, monitor-use digital tuner	47	8.4%
Computer-based digital tuner	31	5.5%
Computer with built-in digital tuner	34	6.1%
Other	11	2.0%

Next, the 310 who planned to buy a device were asked the following.

Q3: What kinds of terrestrial digital broadcast-receiving devices do you plan to buy? (Sample size=310, multiple answer)

	Votes	Percentage
Digital-ready television	279	90.0%
Digital-ready recorder	98	31.6%
Television, monitor-use digital tuner	34	11.0%
Computer-based digital tuner	14	4.5%
Computer with built-in digital tuner	10	3.1%
Other	6	1.9%