世論 What Japan Thinks

If you’ve got a heap of New Year postcards, don’t throw them away – there’s not just the lottery with the results due to be announced on the 24th of January, but if you go to a nearby Toho Cinema with a New Year postcard with the last digit of the six-digit number in the bottom-right corner equal to either “1″ or “4″, you can see almost any movie for 1,000 yen, but there is an extra 300 yen surcharge for 3D. The campaign starts on Saturday the 9th of January and ends on the 28th of February. They’ll stamp your postcard then return it to you to prevent you using it twice.

Oh, and I love Toho’s manners video: