世論 What Japan Thinks

According to the 13th regular electronic cash survey from goo Research and reported on by japan.internet.com, both the percentage of card holders and the frequency of usage is increasing, but over the last year the change has been almost within the margin of error for these surveys.

Research results

Between the 30th of November and the 4th of December 2009 1,092 members of the goo Research internet monitor group completed a private online questionnaire. 53.6% of the sample were male, 16.1% in their teens, 18.7% int heir twenties, 21.7% in their thirties, 15.8% in their forties, and 27.7% aged fifty or older.

I’m really getting quite into my Stacia card, with most days seeing me buy a morning snack at a convenience store on the way to work, and at the weekends getting a bottle of water from a vending machine or a station kiosk. It’s easier to budget (or should that be cheat on my allowance?) too, as I don’t end up wasting my cash on lots of fiddly things.

Research results

Q1: Do you have Edy, Suica, other contactless IC Card-based electronic cash? (Sample size=1,092)

Yes (to SQs)	54.7%
Used to, but not now	4.2%
No, never	38.9%
Don’t know what electronic cash is	2.2%

Q1SQ1: About how often do you use your electronic cash? (Sample size=597)

Once a day or more	21.3%
Once every two or three days	18.9%
Once a week	24.0%
Once a month	15.9%
Less than that	12.6%
Don’t use it	7.4%

Q1SQ2: How long is it since you first started using electronic cash? (Sample size=597)

Less than three months	4.0%
Less than six months	3.6%
Less than a year	11.9%
Less than 18 months	10.5%
Less than two years	14.1%
Less than three years	21.2%
Three years or more	34.7%