Most people read manga in comic cafes


Have you ever used an internet cafe, manga kissa? graph of japanese statisticsAnd using the internet is also popular in net cafes, according to these astonishing results into manga cafes from Marsh Inc and reported on by


Between the 2nd and 4th of December 2009 300 members of the Marsh online monitor group completed a private internet-based questionnaire. The sample was 50:50 male and female, 1.3% in their teens, 18.7% in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.

Interesting, although the Japanese for net cafe is basically the English term and manga cafe is the equally short manga kissa, they are often further abbreviated to necafe and… well, I’m not actually sure how to pronounce the abbreviation, but it’s either man-kiss, man-ki or man-kitsu, and I secretly hope it’s the first of the three.

Oh, and as to the difference between the two, I suspect it is more branding than any specific difference in facilities.

Research results

Q1: Have you ever used an internet cafe or a manga kissa? (Sample size=300)

Yes (to SQ1) 44.3%
No 53.7%
Don’t know what an internet cafe or manga kissa is 2.0%

The usage percentage is up two percentage points from a similar survey in May.

Q1SQ1: What sorts of things do you mainly do in internet cafes, manga kissas? (Sample size=133)

  Votes Percentage
Read manga 103 77.4%
Use internet, computer (to SQ2) 89 66.9%
Eat, drink 38 28.6%
Watch DVD, video 21 15.8%
Sleep 18 13.5%
Read other books 17 12.8%
Play console games 8 6.0%
Take a shower 5 3.8%
Other 3 2.3%

Q1SQ2: What sorts of things do you do on computers in internet cafes, manga kissas? (Sample size=89)

  Votes Percentage
View web sites 85 95.5%
Send, receive email 39 43.8%
Watch movies 20 22.5%
Read, write to bulletin boards 18 20.2%
Social Network Services 16 18.0%
Update my blog, web site 13 14.6%
Play online game 12 13.5%
Print out stuff 12 13.5%
Work 10 11.2%
Chat 5 5.6%
Other 0 0.0%
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