世論 What Japan Thinks

Apparently there has been somewhat of a trend regarding men becoming more interested in skin care, so this survey from iShare took a look at giving and receiving of make-up kits.

Demographics

Between the 11th and 16th of November 2009 514 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 57.0% of the sample were male, 33.9% in their twenties, 30.0% in their thirties, and 36.2% in their forties.

I only use my wife’s left-over hand cream during the winter, as my skin does try out very easily this weather. I don’t think I’d really be that happy to receive a make-up pouch for my Christmas, though.

In Japanese, they use a Japanicised version of the French term coffret to describe such a skin care or make-up set.

Research results

Q1: Would you want to buy a coffret set for yourself? (Sample size=514)

	All	Male N=293	Female N=221
Definitely want to buy	6.4%	2.4%	11.8%
Would want to try one once	27.2%	16.7%	41.2%
Don’t particularly want to buy	66.3%	80.9%	47.1%

Q2: Would you be happy to get a coffret set as a present from someone? (Sample size=514)

	All	Male N=293	Female N=221
Really happy (to SQ)	21.6%	9.6%	37.6%
Perhaps happy (to SQ)	34.8%	31.7%	38.9%
Not particularly happy	43.6%	58.7%	23.5%

Just over half the men in their forties would be happy to some extent with a coffret.

Q2SQ: From whom would you be most happy to get a coffret set as a present? (Sample size=290)

	All	Male N=121	Female N=169
Spouse, partner	41.7%	52.1%	34.3%
Be happy to get it from anyone	24.8%	14.9%	32.0%
Friends of the same sex	14.8%	2.5%	23.7%
Friends of the opposite sex	10.7%	21.5%	3.0%
Parents	1.0%	0.8%	1.2%
Brother, sister	0.7%	0.8%	0.6%
Other	0.7%	0.8%	0.6%
Don’t have a special someone to give me one	5.5%	6.6%	4.7%

Q3: If you were to get a coffret set as a present from someone, what sort of set would you most want to get? (Sample size=514)

	All	Male N=293	Female N=221
Everyday use basic cosmetics, goods	33.9%	29.4%	39.8%
Mix of both basic and special cosmetics, goods	13.4%	5.8%	23.5%
Cosmetics, goods for use on special occasions	9.7%	7.5%	12.7%
Other	1.9%	2.0%	1.8%
No particular contents I hope for	41.1%	55.3%	22.2%

Q4: To whom would you most want to give a coffret set as a present? (Sample size=514)

	All	Male N=293	Female N=221
Spouse, partner	34.0%	48.8%	14.5%
Friends of the same sex	19.6%	2.0%	43.0%
Friends of the opposite sex	6.4%	9.9%	1.8%
Parents	3.9%	1.0%	7.7%
Brother, sister	3.9%	1.7%	6.8%
Other	1.0%	0.3%	1.8%
Don’t have a special someone to give anything to	31.1%	36.2%	24.4%