世論 What Japan Thinks

First, what is moe? I’d like to explain in my own words, but I’d probably irritate half my readership, so instead here is a casual essay and a more formal look at what it means.

A fad at the moment is sticking cute cartoon girls on everything, so this quicky from goo Ranking looked at to what items they couldn’t see the need for the addition of moe characters.

Demographics

Between the 23rd and 26th of October 2009 1,162 members of the goo Research monitor group completed a private internet-based questionnaire. 62.9% of the sample were female, 10.5% in their teens, 20.7% in their twenties, 30.8% in their thirties, 21.9% in their forties, 9.0% in their fifties, and 7.0% aged sixty or older.

A moe toolbox will go well with your ita-sha, and as for a moe CV book, perhaps only necessary if you wanted a job at a maid cafe.

Ranking result

Q: What item moe-ification can you not understand the need for? (Sample size=, male)

Rank		Score
1	Moe CV (resume) book	100
2	Moe toolbox	95.1
3	Moe temple signs	94.4
4	Moe kimuchi	88.8
5	Moe rubbish bag	86.7
6	Moe side dishes	82.1
7	Moe sake	71.3
8	Moe watermelons	71.1
9	Moe battery, battery charger	70.4
10	Moe rice	68.8