世論 What Japan Thinks

This is the first I’ve heard of such a thing as social lending, cash loans between individuals, but I consider myself educated after reading this survey on the matter conducted by iBridge Research Plus and reported on by japan.internet.com.

Demographics

On the 30th of November 2009 300 members of the iBridge monitor group completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, 9% in their twenties, 31.7% in their thirties, 38.7% in their forties, 14.7% in their fifties, and 6.0% in their sixties.

There are apparently two main types of social lending; auction style (maneo being one example) and market style with AQUSH being one of this style.

I don’t think I’d touch any of these services with a barge pole – I would fear that they would be even more scammer-riddled than the average auction site!

Research results

Q1: Have you heard or read about internet-based introduction service for loans between individuals known as “Social Lending Services”? (Sample size=300)

Yes (to SQ1)	7.0%
No	93.0%

Q1SQ1: Have you ever used a Social Lending Service? (Sample size=21)

Yes	14.3%
No (to SQ2)	85.7%

Combining the two above we get:

Q1+Q1SQ1: Have you ever used a Social Lending Service? (Sample size=300)

Yes	1.0%
No	6.0%
Never heard of it	93.0%

Q1SQ2: Would you want to use a Social Lending Service? (Sample size=18)

Want to use	0.0%
Might want to use, but feel a little uneasy	44.4%
Don’t want to use	55.6%

Combining all three we get:

Q1+Q1SQ1+Q1SQ2: Would you want to use a Social Lending Service? (Sample size=300)

Already used one	1.0%
Might want to use, but feel a little uneasy	2.7%
Don’t want to use	3.3%
Never heard of it	93.0%