世論 What Japan Thinks

I find the figure of one in four people usually carrying a standard notebook computer a quite frankly unbelievable figure from this survey from goo Research, reported on by japan.internet.com, the third regular mobile devices survey. I have also translated the first and second surveys.

Demographics

On the 26th of November 2009 1,095 members of the goo Research monitor group completed a private internet-based questionnaire. 53.5% of the sample were male, 16.5% in their teens, 18.1% in their twenties, 21.7% in their thirties, 15.6% in their forties, and 28.0% aged fifty or older.

Since the last survey the percentage of both notebooks and PSPs being carried has increased, which the report suggested was due to Windows 7 and PSP Go launches. However, the number carrying smartphones was down 0.7%, but I suspect that might be as much a statistical blip as an indication of a definite trend.

Research results

Q1: Which of the following portable devices do you usually carry with you? (Sample size=1,095, multiple answer)

	Votes	Percentage
Nintendo DS	504	46.0%
Ordinary laptop	271	24.7%
Sony PlayStation Portable	212	19.4%
Netbook (to SQ1)	72	6.6%
Smartphone (to SQ2)	54	4.9%
PND (Portable Network Device)	14	1.3%
Tablet PC	13	1.2%
PDA	13	1.2%
MID/UMPC (Mobile Internet Device/Ultra-Mobile Personal Computer)	7	0.6%
Other	5	0.5%
None of the above	386	35.3%

Q1SQ1: What kinds of netbooks do you have? (Sample size=72, multiple answer)

	Votes	Percentage
Acer Aspire one	17	23.6%
ASUSTeK eee PC	14	19.4%
Sony VAIO W	11	15.3%
Dell Inspiron mini	8	11.1%
NEC LaVie Light	6	8.3%
Toshiba dynabook UX	6	8.3%
MSI Wind	5	6.9%
Lenovo IdeaPad	4	5.6%
HP mini	4	5.6%
Fujitsu FMV BIBLO LOOX M	4	5.6%
Onkyo SOTEC	3	4.2%
Espson Direct Endeavor Na01 mini	2	2.8%
Mouse Computer LuvBook U, G	1	1.4%
Other	4	5.6%
Don’t know	1	1.4%

That’s at least 90 devices, or at least one and a quarter netbooks per person.

Q1SQ2: What kinds of smartphones do you have? (Sample size=54, multiple answer)

	Votes	Percentage
iPhone series	37	68.5%
W-Zero3 series	13	24.1%
Windows Mobile other than W-Zero3	6	11.1%
Google phone (Android)	5	9.3%
BlackBerry	1	1.9%
Other	2	3.7%

That’s at least 64 devices, or just under one and one-fifth of a smartphone per person.