世論 What Japan Thinks

mixi is Japan’s answer to MySpace or Facebook, owning a huge percentage of the Japanese SNS market. This recent survey from goo Ranking looked at what both women and men found great about the service.

Demographics

Between the 23rd and 26th of October 2009 1,162 members of the goo Research monitor group completed a private internet-based questionnaire. 62.9% of the sample were female, 10.5% in their teens, 20.7% in their twenties, 30.8% in their thirties, 21.9% in their forties, 9.0% in their fifties, and 7.0% aged sixty or older.

I’m not a member of mixi, and not really active in any other social media, so I cannot talk about the charms myself.

Ranking result

Q: What’s great about being a member of mixi? (Sample size=731, female)

Rank		Score
1	Can keep in touch with faraway friends	100
2	Can make new discoveries through communities	66.3
3	Can get into the inner circle of information	50.8
4	Can keep in touch with schoolmates	46.5
5=	Can meet people different from real-life friends	36.9
5=	Even though I change schools or jobs I can still keep in touch	36.9
7	Can fill time when I’m on the move (commuting, etc)	31.0
8=	I can enjoy my hobbies even more thoroughly	25.1
8=	I can get confirmation of people’s status when logged in	25.1
10	Can make my diary unviewable by the general public	23.5

Q: What’s great about being a member of mixi? (Sample size=431, male)

Rank		Score
1	Can make new discoveries through communities	100
2	Can keep in touch with faraway friends	95.8
3	Can get into the inner circle of information	53.5
4	Can keep in touch with schoolmates	47.9
5	Can meet people different from real-life friends	46.5
6	Can broaden my hobbies	45.1
7	I can enjoy my hobbies even more thoroughly	40.8
8	Can fill time when I’m on the move (commuting, etc)	38.0
9	Even though I change schools or jobs I can still keep in touch	36.6
10	Can discuss things with people with the same problems	25.4