世論 What Japan Thinks

[part 1][part 2]

With tickets having gone on sale last week, with the usual flock of idiots punters buying tickets by the metre, let’s have a look with Macromill Inc at the 2009 Year-end Jumbo Lottery.

Demographics

Over the 10th and 11th of November 2009 1,000 members of the Macromill monitor group completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, and 25.0% in their twenties, 25.0% in their thirties, 25.0% in their forties, and 25.0% aged fifty or older.

Having a superstition for buying the tickets at a shop that sells a lot of them is utterly pointless, as they sell a lot of winners because a lot of people buy! I’d love to see official statistics showing that the ratio of winners to sales is similar regardless of volume, rather than that star signs nonsense from the link above.

In Q7SQ5, I’m sure I heard somewhere why people put tickets in the fridge, but I cannot for the life of me remember what it was! Can anyone help me out?

Research results

Q7: How often do you buy Year-end Jumbo Lottery tickets? (Sample size=1,000)

	Every year (to SQ1)	Many times (to SQ1)	Once or twice (to SQ1)	Never
All	20.1%	35.6%	28.6%	15.7%
Male N=500	20.2%	38.4%	27.0%	14.4%
Female N=500	20.0%	32.8%	30.2%	17.0%
Twenties N=250	13.2%	24.8%	30.4%	31.6%
Thirties N=250	19.2%	40.4%	29.6%	10.8%
Forties N=250	22.0%	41.2%	26.4%	10.4%
Fifties or older N=250	26.0%	36.0%	28.0%	10.0%

Q7SQ1: Do you have any lucky rituals for buying lottery tickets? (Sample size=843, ticket buyers)

Yes (to SQ2)	48.3%
No (to SQ3)	51.7%

Q7SQ2: What lucky rituals for buying lottery tickets do you have? (Sample size=407, mutliple answer)

Buy from shops that have sold winning tickets	64.7%
Buy on a lucky day	35.6%
Go to a temple, shrine of good luck	3.5%
Eat a lucky food	3.0%
Buy on the first day of sale	2.2%
Other	22.0%

Q7SQ3: Have you ever won anything at a Year-End Jumbo Lottery? (Sample size=843, ticket buyers)

Yes	23.6%
No	76.4%

Q7SQ4: Have you ever overlooked checking the winning numbers? (Sample size=843, ticket buyers)

Always overlook	4.0%
Sometimes overlook	17.6%
Because I want to check if I’ve won, I never overlook	78.4%

Q7SQ5: Where do you most often keep your lottery tickets? (Sample size=843, ticket buyers)

In a drawer	54.4%
On Buddhist, Shinto home shrine	14.1%
In my wallet	8.5%
In my bag	4.7%
In the refrigerator	2.4%
Other	15.8%

Q8: If you were to win the lottery, how much would you have to win before you’d not want to tell people about it? (Sample size=1,000)

Don’t want to talk about money at all	21.8%
Over 10,000 yen	1.8%
Over 30,000 yen	3.1%
Over 100,000 yen	7.5%
Over 300,000 yen	6.4%
Over 500,000 yen	4.9%
Over 1,000,000 yen	19.2%
Over 5,000,000 yen	10.9%
Over 10,000,000 yen	14.2%
Want to tell people whatever I won	10.2%

Q9: If you were to win the top prize of 300,000,000 yen in the Year-end Jumbo Lottery, how would you use the money? (Sample size=1,000, multiple answer)

	All	Male N=500	Female N=500
Save it	75.7%	71.8%	79.6%
Buy house, apartment	46.6%	44.0%	49.2%
Overseas travel	41.6%	33.5%	49.6%
Domestic travel	39.0%	33.2%	44.8%
Buy a car	38.4%	42.6%	34.2%
Buy audio, video equipment, domestic appliances	35.3%	36.8%	33.8%
Pay off loans	32.0%	30.6%	33.4%
Use for children’s educational needs	23.7%	17.4%	30.0%
Invest in shares, property, etc	20.7%	26.0%	15.4%
Buy a holiday home	3.8%	4.4%	3.2%
Other	10.9%	8.6%	13.2%

Q10: “Waiting for the lottery results is also enjoyable.” Do you agree with this? (Sample size=1,000)

	Agree	Agree to some extent	Disagree to some extent	Disagree
All	29.4%	40.2%	21.4%	9.0%
Twenties N=250	28.0%	34.4%	23.6%	14.0%
Thirties N=250	34.4%	42.4%	18.0%	5.2%
Forties N=250	30.4%	38.8%	22.0%	8.8%
Fifties or older N=250	24.8%	45.2%	22.0%	8.0%

Q11: “I prefer scratch cards to the lottery as you soon know the result.” Do you agree with this? (Sample size=1,000)

	Agree	Agree to some extent	Disagree to some extent	Disagree
All	9.7%	27.4%	45.1%	17.8%
Twenties N=250	13.2%	36.8%	37.6%	12.4%
Thirties N=250	11.6%	29.6%	39.6%	19.2%
Forties N=250	7.6%	20.0%	55.6%	16.8%
Fifties or older N=250	6.4%	23.2%	47.6%	22.8%

[part 1][part 2]