世論 What Japan Thinks

[part 1][part 2]

With tickets having gone on sale last week, with the usual flock of idiots punters buying tickets by the metre, let’s have a look with Macromill Inc at the 2009 Year-end Jumbo Lottery.

Demographics

Over the 10th and 11th of November 2009 1,000 members of the Macromill monitor group completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, and 25.0% in their twenties, 25.0% in their thirties, 25.0% in their forties, and 25.0% aged fifty or older.

Note that the Japanese Year-end Jumbo Lottery, and all the other major lotteries would be more accurately called raffles. There are a limited number of tickets on sale, and the draw ensures that only a certain number of winners come out, and for whatever reason they have decided that making 210 jackpots between 100 and 300 million yen is better than twenty or so yen billionaires.

In Q6, buying on average 22 tickets per person is quite stunning!

Research results

Q1: “The Year-end Jumbo Lottery is a year-end seasonal tradition.” What do you think about that? (Sample size=1,000)

Agree	41.5%
Agree to some extent	44.9%
Disagree to some extent	8.8%
Disagree	4.8%

Q2: What does “lottery” mean to you? (Sample size=1,000, free answer, top five answers)

Rank		Percentage
1	Dream	51.7%
2	Something I don’t win	6.4%
3	Enjoyable	6.1%
4	Spinning the wheel of fortune	5.6%
5	Gambling	4.1%

Q3: Do you want to buy tickets for the 2009 Year-end Jumbo Lottery? (Sample size=1,000)

	Really do	Perhaps do	Perhaps don’t	Definitely not
All N=1,000	25.6%	45.6%	16.4%	12.4%
Winter bonus cut N=358	30.2%	45.8%	13.1%	10.9%
Winter bonus increase N=32	31.3%	37.5%	18.8%	12.5%
Winter bonus no change N=610	22.6%	45.9%	18.2%	13.3%

Q4: “Because my pockets are empty, I entrust my dream to the lottery.” Do you agree with this? (Sample size=1,000)

Agree	19.0%
Perhaps agree	38.5%
Perhaps disagree	22.7%
Disagree	19.8%

Q5: Why do you want to buy Year-end Jumbo Lottery tickets? (Sample size=712, thinking about buying from Q3, multiple answer)

	All	Male N=358	Female N=354
I have a dream	79.8%	80.2%	79.4%
I want some extra spending money	51.7%	43.6%	59.9%
It’s fun even if I don’t win	26.8%	27.1%	26.6%
I have a habit of buying every year	9.0%	7.3%	10.7%
I like gambling	3.9%	4.5%	3.4%
Other	2.1%	2.0%	2.3%

Q6: How much do you plan to spend on Year-end Jumbo Lottery tickets? (Sample size=712, thinking about buying from Q3)

All	6,527 yen
Male N=358	7,595 yen
Female N=354	5,447 yen
Twenties N=163	5,326 yen
Thirties N=190	7,602 yen
Forties N=185	6,764 yen
Fifties and above N=174	6,228 yen

The tickets are 300 yen each, so that’s an average of almost 22 tickets per person!

[part 1][part 2]