世論 What Japan Thinks

iBridge Research Plus recently did one of their demographically narrow surveys, this time looking at Gmail. The survey was reported on as usual by japan.internet.com.

Demographics

On the 24th of November 2009 300 young women members of the iBridge research monitor group completed a private internet-based questionnaire. All of the sample were women, 22.3% of them in their twenties, 42.0% in their thirties, and 35.7% in their forties.

In October of this year, a survey of web mail usage amongst the same demographic found Yahoo! mail first, Hotmail second, local providers goo and infoseek third and fourth, then Gmail fifth.

The text suggests that the reason prize draws and online shopping are popular is the strength of Gmail’s spam filters, although I’ve never tried them out with Japanese spam myself.

I use Gmail for none of the below reasons – one is to manage blog email, the second is for a travel address, and the third is that it became necessary to register one in order to access other Google services.

Research results

Q1: Have you ever registered with Gmail? (Sample size=300)

Yes (to SQs)	13.0%
No	87.0%

Q1SQ1: Why did you register with Gmail? (Sample size=39, multiple answer)

	Votes	Percentage
Prize draws and other contact addresses	17	43.6%
Online shopping contact address	9	23.1%
Friends and family private contact address	9	23.1%
Auction contact address	7	17.9%
Work contact address	3	7.7%
Other	5	12.8%
No particular reason	12	30.8%

Q1SQ2: Are you currently using Gmail? (Sample size=39)

Yes	69.2%
No	30.8%