世論 What Japan Thinks

This set of surveys from goo Ranking looks at what people want from their partners for Christmas, men from their girlfriends and women from their boyfriends, and what people don’t want from their partners for Christmas, men from their girlfriends and women from their boyfriends.

Demographics

Between the 23rd and 26th of October 2009 1,162 members of the goo Research monitor group completed a private internet-based questionnaire. 62.9% of the sample were female, 10.5% in their teens, 20.7% in their twenties, 30.8% in their thirties, 21.9% in their forties, 9.0% in their fifties, and 7.0% aged sixty or older.

I’ll stick with the number one choice, whatever. Judging by the huge preference amongst men for whatever, perhaps there is a sense that if they ask their partner for anything she will expect rather more in return, so by not specifying anything hopefully her expections for what she will receive will be lowered. That’s how I think, at least!

Ranking results

Q1: What do you want from your girlfriend for Christmas? (Sample size=431, men)

Rank		Score
1	I’ll be happy with whatever I get	100
2	Something handmade	25.6
3=	Wallet or other accessories	22.4
3=	Wristwatch	22.4
5	A meal at a posh restaurant we normally don’t go to	16.0
6=	Travel	14.4
6=	A letter	14.4
8	Shoes	12.0
9	Home electrical items	11.2
10	Western-style clothes	9.6
11=	Bag	8.8
11=	Interior items	8.8
13	Sweeties	8.0
14=	Ring	7.2
14=	Japanese-style clothes	7.2
14=	A night at a posh hotel	7.2
17=	Necklace	5.6
17=	Flowers	5.6
19=	Bracelet	4.8
19=	Furniture	4.8

Q1: What do you want from your boyfriend for Christmas? (Sample size=731, women)

Rank		Score
1	I’ll be happy with whatever I get	100
2	Ring	72.9
3	Necklace	57.2
4	A meal at a posh restaurant we normally don’t go to	45.4
5	A night at a posh hotel	43.2
6	Earrings	42.8
7	Wallet or other accessories	41.5
8	Travel	38.9
9	Bag	38.4
10	Wristwatch	31.9
11	A letter	31.4
12	Flowers	31.0
13	Bracelet	28.4
14	Shoes	23.1
15	Western-style clothes	21.0
16	Home electrical items	15.7
17	Interior items	14.4
18	Japanese-style clothes	13.1
19	Furniture	10.5
20	Sweeties	9.2

Q2: What do you not want from your girlfriend for Christmas? (Sample size=431, men)

Rank		Score
1	CD, DVD by an artist I don’t know	100
2	Accessories that don’t suit my style	98.5
3	Clothes that don’t suit my style	95.4
4	Original mix tape, DVD	93.8
5	Cheap accessories	60.0
6	Hand-knitted scarf	58.5
7	Money, gift card	56.9
8	His and hers matching clothes	52.3
9	Cologne	47.7
10	Flowers	44.6

Q2: What do you not want from your boyfriend for Christmas? (Sample size=731, women)

Rank		Score
1	Clothes that don’t suit my style	100
2	Accessories that don’t suit my style	90.3
3	Original mix tape, DVD	83.4
4	CD, DVD by an artist I don’t know	80.7
5	Hand-knitted scarf	62.2
6	His and hers matching clothes	60.6
7	Cheap accessories	54.4
8	Character-branded items	49.4
9	Lingerie he likes	46.3
10	Ornament	43.6