SoftBank’s new autumn and winter mobile phone models
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Following on from docomo’s autumn and winter line-up, today we look at SoftBank’s new models, the subject of this survey from Marsh Inc and reported on by japan.internet.com.
Demographics
Between the 18th and 23rd of November 2009 300 members of the Marsh mobile monitor group completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, 0.7% in their teens, 19.3% in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.
Looking at this and the previous docomo survey (I’ll skip the au one if that turns up!) you might be left thinking that that’s an awful lot of new phones! Well, you wouldn’t be the only one, as today another survey was published (I’ll be translating it either tomorrow or Monday) asking that very question.
Looking at the models available, I’m most interested in the one pictured here, the Sharp 942SH KT…
Research results
Q1: Who is your main mobile phone carrier? (Sample size=300)
NTT docomo 46.3% au by KDDI 25.7% SoftBank 22.7% Willcom 0.3% E-Mobile 0.0% Don’t have a mobile phone 5.0% Q2: Did you know that SoftBank had announced their autumn and winter models? (Sample size=300)
Yes (to SQs) 35.3% No 64.7% This compares to 50.3% who knew about docomo’s new models, and 28.7% who knew about au’s.
Q2SQ1: How did you find out about SoftBank’s autumn and winter models? (Sample size=106)
Internet news 33.1% Television 42.4% Newspaper 6.5% Magazine 2.2% Advertisement 6.5% In shop 5.8% Heard from someone 2.2% Other 1.4% Next, 46 people, or 43.4%, thought that the new line-up was good. They were asked the following.
Q2SQ2: Which models are you interested in? (Sample size=46, multiple answer)
Votes Percentage Sharp AQUOS Keitai FULLTOUCH 941SH 21 45.7% Sharp AQUOS SHOT 940SH 17 37.0% Sharp AQUOS Keitai 943SH 16 34.8% Panasonic Viera Keitai 940P 10 21.7% Panasonic Viera Keitai 941P 8 17.4% Toshiba dynapocket X02T 5 10.9% NEC 940N 3 6.5% Sharp Jelly Beans 840SH 2 4.3% Huawei PhotoVision 2 4.3% Samsung X01SC 1 2.2% Sharp 942SH KT 1 2.2% Samsung Omnia Vision 940SC 1 2.2% NEC 741N 0 0.0% Sharp The Premium5 942Sh 0 0.0% Panasonic Color Life 840P 0 0.0% Panasonic 841P 0 0.0% Sharp Gent 832SHs 0 0.0% Panasonic 840P for Biz 0 0.0% NEC 740N 0 0.0% Huawei HW002 0 0.0% Longcheer Technology C02LC 0 0.0% Longcheer Technology C02SW 0 0.0% Don’t know, none in particular 7 15.2% For some reason or other the PhotoVision is listed twice above!
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Does the new line-up come with a new Brad Pitt commercial?
Not surprised that docomo is up top – they’ve absolutely nailed it with the adverts over the years.