The power of Google, or more probably Yahoo! in the case of Japan, was revealed by this recent survey from Marsh Inc and reported on by japan.internet.com into blog services.
Between the 28th and 30th of October 2009 300 members of the Marsh online monitor group completed a private internet-based questionnaire. The sample was 50:50 male and female, 2.0% in their teens, 18.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.
I don’t think I’ve added a new blog to my regular reading list for a while, but the last Japan-related one I added was either through JapanSoc or Japan Probe‘s headline list.
Another blog I’ve recently started reading regularly was found through a Google news RSS feed for one of my other blogs.
Read more on: marsh
Q1: Are you updating a blog? (Sample size=300)
|Currently am (to SQ1)||26.7%|
|Used to, but not now (to SQ1)||13.7%|
|Never have (to SQ1)||57.3%|
|Don’t know what a blog is||2.3%|
Q1SQ1: Do you have blogs you regularly check? (Sample size=293)
Q1SQ2: How did you first learn of these blogs you regularly check? (Sample size=122, multiple answer)
|Found through search||67||54.9%|
|Family, friend’s blog||33||27.0%|
|Family, friend’s introduced me to it||17||13.9%|
|Ordinary site introduced it||14||11.5%|
|News site introduced it||10||8.2%|
|Found through blog service’s new updates list||9||7.4%|
|Magazine, newspaper introduction||6||4.9%|
|Don’t know, don’t remember||8||6.6%|