世論 What Japan Thinks

Recently, goo Research conducted their second regular keitai novel (mobile phone novel) survey, which was reported on by japan.internet.com.

Demographics

Between the 26th and 29th of October 2009 1,073 members of the goo Research monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.8% in their teens, 21.3% in their twenties, 21.3% in their thirties, 16.5% in their forties, 15.8% in their fifties, and 11.9% aged sixty or older.

Note that here a keitai novel (“keitai” is short for “keitai denwa”, “portable phone”) is a novel written especially for mobile phones, and often written itself on a mobile phone, rather than just the electronic version of a paper novel consumed on a mobile phone. Hopefully those answering the questions here were fully aware of that distinction!

It would be interesting to see what percentage of people had read the same book in both formats, and the number of books in each format.

Research results

Q1: Have you heard the term “keitai novels”? (Sample size=1,073)

Yes (to SQ1)	92.6%
No	7.4%

Q1SQ1: Have you ever read a keitai novel? (Sample size=996)

Yes (to SQ2)	24.1%
No	75.9%

Q1SQ2: In which format have you read keitai novels? (Sample size=240)

Both electronic and paper	26.2%
Electronic only	57.5%
Paper only	16.2%